Making money with your app on the Windows Store

1. Making money with your app on the Windows Store Drew Robbins Technical Evangelist

2. Windows Store • Designed for discovery • Unprecedented reach • Flexible business models • Transparent terms • Best economics

3. Flexibility of options Use Your Existing Commerce Ad Supported One-time Purchase Purchases over time Existing relationship Subscriptions Consumable purchases Use our ad system Bring your own Time-limited trials Feature-differentiated trials Persistent purchases Expiring purchases

4. Showcase

5. Trials in Windows 8 Time limited Feature differentiated

6. /* No code*/ Time-based trials

7. // get current product varcurrentProduct=Windows.ApplicationModel.Store.CurrentProduct; // get the license information varlicenseInformation=currentProduct.licenseInformation; // check to see if the user has an active non-trial license if(licenseInformation.isTrial){ // user has trial version of the application // prompt them to purchase before so we can enable full functionality currentProduct.requestAppPurchaseAsync().then( function(){ // Purchase succeeded EnableFullFunctionality(); }); } Trial conversion (JS)

8. CurrentAppSimulator.ReloadSimulatorAsync(file); Simulating licensing & product options

9. Trial conversion

10. // can’t do in-app purchase in trial mode, must convert first if (!appLicensingInformation.isTrial) { //load the listings with all the products currentApp.loadListingInformationAsync().then( function (listing) { //lookup a specific product var product1 = listing.productListings.lookup("product1"); if (!product1.isActive) { // purchase currentApp.requestProductPurchaseAsync("product1“, false ).then( enableProduct1 ); } }); In-app Purchase

11. In-app purchase

12. Advertisement choices Microsoft Advertisement Your own

13. Why Microsoft Advertising? 1 Attractive revenue sharePremium Advertiser demandGet paid in your local currency Rich reporting 2 Variety of immersive Ad formats Targeted and relevant ads Ads keep user within the app Safe and secure ads 3 Simple API for integrating SDK Support for HTML/XAML Easy onboarding of Ads in apps Ad SDK available today Monetize Your App Monetize Your App Keep Users Engaged Quickly Enable Ads www.windowsadvertising.com

14. Add advertising to Windows 8 pps 1 Download Ad SDK Add few lines of code to add Ads Support for HTML/XAML 2 Sign in to PubCenter Register your app at PubCenter Generate App ID and Ad Unit IDs 3 Set Ad Unit/App IDs in your App Submit Ad-enabled App to Store Track your success at PubCenter Publish App to Store Download Ad SDK Activate Microsoft Ads www.windowsadvertising.com

15. Microsoft Advertising SDK

16. Discovery • Locate your App Id and App Package Family Name • Add meta tags to your HTML page • Accept optional arguments in your app

17. <meta name="msApplication-ID" content=“[AppId]"/> <meta name="msApplication-PackageFamilyName" content=“[AppPackageFamilyName]"/> <meta name="msApplication-Arguments" content=“[ArgumentString]"/> <meta name="msApplication-MinVersion" content=“[MinimumVersion]"/> <meta name="msApplication-OptOut" content=“[install | switch | both]"/> Discovery

18. Store & discovery

20. Store analytics

21. The Most Significant Developer Opportunity. Ever.

23. Making money with your app on the Windows Store Drew Robbins Technical Evangelist

24. Windows Store • Designed for discovery • Unprecedented reach • Flexible business models • Transparent terms • Best economics

25. Flexibility of options Use Your Existing Commerce Ad Supported One-time Purchase Purchases over time Existing relationship Subscriptions Consumable purchases Use our ad system Bring your own Time-limited trials Feature-differentiated trials Persistent purchases Expiring purchases

26. Showcase

27. Trials in Windows 8 Time limited Feature differentiated

28. /* No code*/ Time-based trials

29. // get current product varcurrentProduct=Windows.ApplicationModel.Store.CurrentProduct; // get the license information varlicenseInformation=currentProduct.licenseInformation; // check to see if the user has an active non-trial license if(licenseInformation.isTrial){ // user has trial version of the application // prompt them to purchase before so we can enable full functionality currentProduct.requestAppPurchaseAsync().then( function(){ // Purchase succeeded EnableFullFunctionality(); }); } Trial conversion (JS)

30. CurrentAppSimulator.ReloadSimulatorAsync(file); Simulating licensing & product options

31. Trial conversion

32. // can’t do in-app purchase in trial mode, must convert first if (!appLicensingInformation.isTrial) { //load the listings with all the products currentApp.loadListingInformationAsync().then( function (listing) { //lookup a specific product var product1 = listing.productListings.lookup("product1"); if (!product1.isActive) { // purchase currentApp.requestProductPurchaseAsync("product1“, false ).then( enableProduct1 ); } }); In-app Purchase

33. In-app purchase

34. Advertisement choices Microsoft Advertisement Your own

35. Why Microsoft Advertising? 1 Attractive revenue sharePremium Advertiser demandGet paid in your local currency Rich reporting 2 Variety of immersive Ad formats Targeted and relevant ads Ads keep user within the app Safe and secure ads 3 Simple API for integrating SDK Support for HTML/XAML Easy onboarding of Ads in apps Ad SDK available today Monetize Your App Monetize Your App Keep Users Engaged Quickly Enable Ads www.windowsadvertising.com

36. Add advertising to Windows 8 pps 1 Download Ad SDK Add few lines of code to add Ads Support for HTML/XAML 2 Sign in to PubCenter Register your app at PubCenter Generate App ID and Ad Unit IDs 3 Set Ad Unit/App IDs in your App Submit Ad-enabled App to Store Track your success at PubCenter Publish App to Store Download Ad SDK Activate Microsoft Ads www.windowsadvertising.com

37. Microsoft Advertising SDK

38. Discovery • Locate your App Id and App Package Family Name • Add meta tags to your HTML page • Accept optional arguments in your app

39. <meta name="msApplication-ID" content=“[AppId]"/> <meta name="msApplication-PackageFamilyName" content=“[AppPackageFamilyName]"/> <meta name="msApplication-Arguments" content=“[ArgumentString]"/> <meta name="msApplication-MinVersion" content=“[MinimumVersion]"/> <meta name="msApplication-OptOut" content=“[install | switch | both]"/> Discovery

40. Store & discovery

42. Store analytics

43. Related sessions • 3-121. Windows Store: How does it work? 10/30, 16:00 • 3-113. Monetizing with advertising 11/2, 8:30 Please submit session evals on the Build Windows 8 App or at http://aka.ms/BuildSessions

44. Resources • www.windowsstore.com • Policies: aka.ms/StoreReq • Certification: aka.ms/StoreFix • Support: aka.ms/StoreSupport • Badges: aka.ms/StoreBadge Please submit session evals on the Build Windows 8 App or at http://aka.ms/BuildSessions

45. Resources • Develop: http://msdn.microsoft.com/en-US/windows/apps/br229512 • Design: http://design.windows.com/ • Samples: http://code.msdn.microsoft.com/windowsapps/Windows-8-Modern-Style-App-Samples • Videos: http://channel9.msdn.com/Windows Please submit session evals by using the Build Windows 8 app or at http://aka.ms/BuildSessions

46. The Most Significant Developer Opportunity. Ever.