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The Role of External Communications

The Role of External Communications. Harmonised Seed Security Project ( HaSSP ) 21 May 2010. WHAT do we communicate?. Accomplishments To demonstrate accountability To maintain political will Activities To build trust To build partnerships Opinions To stimulate discussion

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The Role of External Communications

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  1. The Role of External Communications Harmonised Seed Security Project (HaSSP) 21 May 2010

  2. WHAT do we communicate? • Accomplishments • To demonstrate accountability • To maintain political will • Activities • To build trust • To build partnerships • Opinions • To stimulate discussion • To encourage innovations • Goals • To identify future funding • To build more political will from PAST to FUTURE

  3. TO WHOM do we communicate? - Seed Users (Farmers) - Seed Makers (Producers) - Seed Sellers (Agrodealers) - Seed Shapers (Policymakers) - Seed Scientists (CGIAR; NARS) - Seed Teachers (NGOs; farmers) - Seed Funders (Governments; donors) - Seed Talkers (NGOs/IGOs, networks) - Seed Consumers (Everyone!) … do you recognize the common word here?!

  4. WHY do we communicate? (Unique monthly visitors: 33,371, 947) • Demonstrate Achievements Objectively • Build Partnerships • Maintain/build Political Will • Identify/secure Future Funding

  5. What ROLE does the media play? PRIVATE SECTOR MEDIA PUBLIC SECTOR CIVIL SOCIETY

  6. Harmonised Seed Security Project • Policy Goal: • to contribute to improved food security of smallholders in the SADC region through increased availability of and access to seeds • External Communications Goal: • to safeguard political support for the programme • to attract further support (funding/endorsements/innovation) • but… • Who and where are your target audience(s)? • What are your key message(s)? • Who are your key spokespeople? • What activities will help communicate these goals? • How will you make the media take interest?

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