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External Communications and Constituency Building

External Communications and Constituency Building. Every young person served by DYS will become a productive citizen and lead a fulfilling life. Changing Systems for Youth and Families . Changing our end destination often involves starting from a fundamentally different place.

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External Communications and Constituency Building

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  1. External Communications and Constituency Building Every young person served by DYS will become a productive citizen and lead a fulfilling life. CJCA New Directors August 2011

  2. Changing Systems for Youth and Families Changing our end destination often involves starting from a fundamentally different place. Philosophy/Culture x Practice = Results CJCA New Directors August 2011

  3. Current Challenge of Juvenile Justice Systems A NEW BALANCE PreventionPublic SafetyTreatment Positive Youth Development CJCA New Directors August 2011

  4. These articles appeared in the Columbia Daily Tribune and the Jefferson City News Tribune in 1978 at a time when the systematic de-emphasis of large rural institutions to smaller treatment facilities was taking place. CJCA New Directors August 2011

  5. Framing a Message • Establish a clear and compelling vision/mission • Results you are seeking • Contrast with existing situation • Make it real – use of visuals and stories • Counter myths and assumptions • Reframe and redirect • Convert information commitment “information doesn’t become commitment until it’s talked about and we do something with it.” CJCA New Directors August 2011

  6. Clear and Compelling Vision and Mission Purpose statement from Missouri DYS: Every young person served by DYS will become a productive citizen and lead a fulfilling life. CJCA New Directors August 2011

  7. These articles appeared in 2008 editions of the Kansas City Star and St. Louis Post-Dispatch reflecting the results of years of innovation and reform by the Division’s leaders and partners. CJCA New Directors August 2011

  8. New York Times - 2008 CJCA New Directors August 2011

  9. How to Build a Constituency • Develop a comprehensive approach - structural, human, symbolic, and political • Assess strengths and frame a message • Proactively build a constituency of consumers, staff, citizens, and partners • Convert harshest critics to the biggest fans (explore and build on self interest) • Plan for the best, prepare for the worst • Balance results with storiesand opportunities to experience the change first hand (site visits) CJCA New Directors August 2011

  10. Mo.DYS Constituency Building • Statewide Bi-partisan DYS Advisory Board • Community Liaison Councils • Parents/families as constituents and allies • Accountability through empathy, restoration and reciprocity • Creating an “open system” • Relationships, relationships, relationships • Celebrations and positive stories – “whatever you focus on grows” CJCA New Directors August 2011

  11. CJCA New Directors August 2011

  12. The Role of Information and Experience Making Connections Adapted from the work of Dave Renz,Midwest Center Nonprofit Leadership THE DATA LADDER… COMMITMENT BELIEF EXPERIENCE INFORMATION CJCA New Directors August 2011

  13. DYS Performance Measures Law-Abiding Behavior •  3 years after discharge 93% of DYS youth have avoided further incarceration, and 67% have avoided further involvement with juvenile justice or adult corrections. Productive Involvement • Over 86% of DYS youth are productively involved in their communities through school or work. Source: Missouri Department of Social Service, Center for Management Information CJCA New Directors August 2011

  14. DYS Performance Measures Educational Progress and Completion - progressing toward college or a career: • 80% earn high school credits, compared to 50% nationally. • 30% earn a GED or HS Diploma, compared to 11% nationally. • 40% successfully return to their local school district, compared to 20% nationally. • 87% improved in reading and math, compared to 72% nationally. • 70% improve at a faster rate than their same-age peers in core subjects. Source: U.S Department of Education, Title I, Part D Annual Program Performance Report, 2007-08 School Year CJCA New Directors August 2011

  15. CJCA New Directors August 2011

  16. DYS Performance Measures Safe and Humane Environments • Youth are 4 ½ times more likely to be assaulted in other youth correctional programs than in Missouri DYS. • Staff members are 13 times more likely to be assaulted in other youth correctional programs than in Missouri DYS. Source: Research by Dick Mendel (2008) comparing Missouri DYS to youth correctional programs participating in the Performance Based Standards (PbS) process. CJCA New Directors August 2011

  17. CJCA New Directors August 2011

  18. Contacting Missouri Division of Youth Services: Tim.Decker@dss.mo.gov www.dss.mo.gov/dys www.missouriapproach.org (573) 751-3324 CJCA New Directors August 2011

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