The importance of selling abilities to corporate customers

1. The importance of selling abilities to corporate customers By: Mustafa Butt & Fahad Al Hamar

2. Introduction • Analysis • Problem statement • Methodology • Results • Comments & Solutions • Conclusion

3. Analysis • Lodging industry experiencing a slump. • Customers gained the edge over the hotels. • The need to form a market focus • Importance of the 14 point sales abilities to the corporate customer.

4. Problem Statement • How to establish a good relationship with corporate customers using different sales abilities which are important to the corporate customer.

5. Methodology • Quantitative research. • Research was based on a rating principle.

6. Table 1: Customer Mean Evaluations Table 2: Salespeople Mean Evaluations Results

7. Comments & Solutions • Overall all the article fulfils its purpose. • Could utilise interviews. • Bar charts implementation. • General advice needed for managers.

8. Conclusion • The problem. • Analysis. • The solution. • Opinion.

9. Questions • We would be happy to answer any questions.