1 / 6

LIHEAP Enrollment Campaigns Case Studies for Successful Awareness & Enrollment

LIHEAP Enrollment Campaigns Case Studies for Successful Awareness & Enrollment. Proactive Communications. LIHEAP Promotion. Increasing Enrollments/Participation Case Study #1. Program: C.A.R.E. Increase enrollments in the C.A.R.E. program and reduce costs

emery-marsh
Download Presentation

LIHEAP Enrollment Campaigns Case Studies for Successful Awareness & Enrollment

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. LIHEAP Enrollment Campaigns Case Studies for Successful Awareness & Enrollment

  2. Proactive Communications LIHEAP Promotion

  3. Increasing Enrollments/ParticipationCase Study #1 • Program: C.A.R.E. • Increase enrollments in the C.A.R.E. program and reduce costs • Target > 90% enrollment/participation • Needed to reach an estimated 1.2 million eligible and multi-lingual customers • Voice messaging significantly improved results • 40% reduction in cost per enrollment Enrollment rates in the C.A.R.E. program doubled Automated voice messaging drives high enrollment rates

  4. Growing Awareness & Reducing CostCase Study #2 • Program: Awareness campaign for large natural gas company • A natural gas utility needed to grow awareness of assistance program, reduce enrollment cost, and maintain outstanding service • Contacted 300,000 low-income households to encourage taking advantage of program • Bi-lingual automated voice messages qualify participants and provide over-the-phone enrollment • Cost savings of 85% per enrolled household • 21,000new enrollments for 15% of the traditional cost Automated voice messaging drives high enrollment rates

  5. Accelerated Enrollment & RecertificationCase Study #3 75% more enrollmentsat 30% lower cost-per-enrollment • Program: Tier One Electric & Gas IOU • Assistance programs offered by this utility required accelerated enrollment and recertification • Leveraged LIHEAP Enrollment Solution to automate LIHEAP eligibility pre-qualification, enrollment, and periodic re-certification • Used multi-lingual messaging to reach all audiences Automated voice messaging drives high enrollment rates

  6. NCO Differentiators Thank you for your time. For more information on how NCO can support your LIHEAP program needs, please contact us at (888) 220-2274

More Related