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Building Leadership Skills Convincing & Influencing. Instructor: Marie L. Radford, Ph.D. mradford@scils.rutgers.edu An Infopeople Workshop Summer 2009. This Workshop Is Brought to You by the Infopeople Project.
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Building Leadership SkillsConvincing & Influencing Instructor: Marie L. Radford, Ph.D. mradford@scils.rutgers.edu An Infopeople Workshop Summer 2009
This Workshop Is Brought to Youby the Infopeople Project Infopeople is a federally-funded grant project supported by the California State Library. It provides a wide variety of training to California libraries. Infopeople workshops are offered around the state and are open registration on a first-come, first-served basis. For a complete list of workshops, and for other information about the project, go to the Infopeople website at infopeople.org.
Introductions • Instructor • Participants • Name • Library • Position • Your Interests, Telling A (Convincing) Lie
Overview • Influencing, Convincing, Persuading - definitions, tactics, & ethics • Resistance to Change • Generating Compliance • Strategies for Making a Persuasive Case
What’s the Difference? Influencing Convincing Persuading
Degrees of Persuasion Persuasion involves any movement by the other from left to right.
16 Tried & True Influence Tactics • Marwell & Schmitt’s 1976 classic taxonomy • See Tip Sheet!
Ethics of Influence & Persuasion • Define ethics? • Right vs. wrong? • What moral principles guide you? • How do you usually strike a balance: • What you want? • What is ethical? • Desired outcome?
Exercise #2I Was Appreciated – How Leaders Influence Others Through Acknowledgement
For Discussion • What did you learn? • How do leaders spread positive influence? Negativity? • What impact does gratitude have on your performance? Self-esteem? • How can you tell gratitude is sincere? • Opportunities for using influence to motivate others?
BREAK TIME Please return on time, Thanks! 11
Types of Resistance to Change • General resistance • I don’t want to • I’m too busy • Specific resistance • It’s too expensive • It’ll take too much time • Passive-aggressive resistance • Whatever
Exercise #4“We don’t do that at our library”Resistance to Change
Countering Resistance • Accept as part of process • Uncover reasons • Address resistance • Logic • Humor • Challenge • 9 Laws of Persuasion
9 Laws of Persuasion • Hogan (2007) • See Tip Sheet.
For Discussion • What did you learn? • More difficult to persuade, or to resist? Why? • How can you use win-win thinking to be persuasive?
Think & Act “Win-Win” • Identify & satisfy underlying needs • Look out for yourself & other • Actively seek & create wins
Words that Influence Be positive • Let me find out… • What I can do is… • Would you please… Be curious • Please tell me more… Beware influence destroyers • See Tip Sheet!
More Power Words • Next time… • Instead… • Despite… • Satisfy…
LUNCH TIME Please return on time, Thanks! 22
LEAPS for Voluntary Compliance Listen Empathize Ask Paraphrase Summarize
DO’S Pay attention Listen actively Invite talk Open mind Supportive Show acceptance & understanding Note NV cues DON’TS Rush to fill silences Be defensive Forget to listen for feelings Hesitate to clarify Glaze over Effective Listening
Active Listening Techniques • Encouraging • “I see…” • Restating • “If I understand, your idea is…” • Reflecting • “You were pretty upset by…” • Summarizing • “These seem to be key ideas you’ve expressed…”
Another Simple Compliance Technique • Influence through expressions of gratitude & praise. • Remember power of please & thank you
For Discussion • What did you learn? • Was this easy or not, & why? • What impact will notes have? • How can writing thank-you notes inspire & motivate others? • How can this become a habit?
Nonverbal Communication & Persuasion • Types of NV communication (See Tip Sheet) • Importance of congruence • Messages of sincerity • Remaining outwardly calm
Presenting Main Points to Convince Others • Building credibility • Using evidence • Reasoning • Appealing to emotions
Powerful Presentation Techniques • Place strongest points… • First (primacy) • Last (recency) • Deal with opposing arguments • 4 Elements - persuasive case • Strategic considerations • See Tip Sheet on Persuasive Techniques & Leadership Principles
For Discussion • What did you learn? • Characteristics of most persuasive speeches? • What would you have done with more time? With Web access?
Conclusion & More Information • Area of continuous improvement • Well worth it! • For more information, see bibliography