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Communicating Structural Funds during the global downturn

Communicating Structural Funds during the global downturn. Carleen Kelemen, Director The Convergence Partnership Office for Cornwall and the Isles of Scilly. 15 June 2009. Title. economic and financial reality programme’s ambitions lessons learnt from communicating.

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Communicating Structural Funds during the global downturn

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  1. Communicating Structural Funds during the global downturn Carleen Kelemen, Director The Convergence Partnership Office for Cornwall and the Isles of Scilly 15 June 2009

  2. Title • economic and financial reality • programme’s ambitions • lessons learnt from communicating

  3. Who are the key audiences?

  4. Title • Business community – the economic lifeblood of the region (1.67) • Stakeholders – the Convergence ‘family’ (2.54) • Local people – the individuals and communities who will benefit (2.70) • National and international audiences – the outsiders’ perception of our region (3.81) • Young people – the future of Cornwall and the Isles of Scilly (4.11)

  5. What are our values?

  6. Transformational

  7. AccessibleClear and straightforward

  8. BusinesslikeReal-world, commercial

  9. InnovativeKnowledge-led, technological

  10. AspirationalHigh-value, ambitious, inspiring

  11. Joined upInterconnected, symbiotic, a partnership

  12. Title • respect your audience • common values • set the context • touch base with reality • consistent • facts • maintain the journey

  13. Source: The Economist The World Economy in 2008 – every picture tells a story! Courtesy of the Bank of England Source: The Economist

  14. Source: The Economist

  15. With kind permission of Sam Carnell

  16. ? Cornwall’s GDP per head as % of the EU average 2005 77.4 75 2001 73.9 1999 69.8

  17. “Establish the momentum for transforming the economy that will make a long term difference to the people of Cornwall and the Isles of Scilly.”

  18. Intelligent commissioning

  19. ERDF Convergence • Innovation and Research and Development • Enterprise and Investment • Transformational Infrastructure • Unlocking the Economic Potential of Place

  20. ESF Convergence • Tackling barriers to employment – improving employability and skills of unemployed and inactive people; tackling barriers to work. Convergence is for the people of Cornwall and the Isles of Scilly. • Improving the skills of the local workforce – support those already in employment to improve their skills to remain and progress within the labour market.

  21. The Convergence Investment Themes

  22. Title • tell them what they need to know • tell them • tell them what you told them

  23. “… a set of ideals that continue to stir our collective conscience; a common set of values that bind us together despite our differences …” From “The Audacity of Hope”by Barack Obama

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