1 / 10

Communicating During a Crisis

This guide covers crisis management through communication in school settings, including crisis types, communication strategies, and evaluation. Learn how to plan, respond, and improve crisis communication to maintain trust and security in the school community.

dlanier
Download Presentation

Communicating During a Crisis

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Communicating During a Crisis School-Site Crisis Communications

  2. What is a Crisis? • Management through communication • Crisis Communication Plan • Response • Lessons Learned/Evaluation

  3. What is a “School-Site Crisis?” • Any incident or situation, real or rumored, that is likely to have an impact within or outside the school or school district • An event over which you have little control, but can exert control over with planned action • Threatens the district’s image or reputation

  4. Types of Crises • Student-related • Staff-related • Transportation • Communicable diseases • Natural disasters

  5. Goals of Crisis Communications • To keep people informed while attempting to: • Maintain privacy of students and staff • Minimize disruption to the educational process • Avoid compromising investigations or emergency procedures

  6. Communication – The Foundation for Crisis Management • Understand the key role communication plays • School leaders are expected to act and restore order • Response in the first 24 hours sets the pace • Develop relationships with other agencies

  7. Crisis Communication Plan • Mitigate vulnerability to avoid crisis • Team • Roles • Scenarios • Anticipate communication obstacles • Draft key messages, Q & A • Practice

  8. Strategies and Tactics • Develop a media policy and stick to it • Designate a spokesperson • Be prepared, be honest, be brief • Set short & long term goals to disseminate information • Develop key messages and stay with them • New media makes everyone a reporter • There is no such thing as “off the record”

  9. Evaluation • Say “Thank you” • Reconvene the crisis team to evaluate • Review causes, responses and outcomes • Learn from the experience • Anticipate “triggering events”

  10. A Final Word… • Communication is a year-round activity • Remember: • You can’t hide anything • You shouldn’t hide anything • Honesty is still the best policy

More Related