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social media star persona

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social media star persona

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  1. Star Persona- Social media pages  Taylor Swift

  2. Taylor Swift has 178M Instagram followers meaning she is highly influential and has a lot of fans. On this page she portrays her 'personality' and shows these fans a side to her personal life. 

  3. Taylor posting pictures with her cats tells her fans that she is an animal lover and makes her someone 'relatable'  • These causal pictures make her seem she is more like a 'friend' • The picture on the right also promotes her new album coming out- makes her fans aware of it • She also thanks her fans in her captions- makes them feel like they're part of her life and she is aware of them 

  4. Posting pictures with friends at a pajama party- makes her seem more like a friend • Creates a more of a 'casual' feed- again making her more relatable • Creates a personality and personality sells. 

  5. Every time Taylor Swift releases an album she 'changes' her star persona and this is portrayed through her Instagram profile. We can see on these screenshots that she when she released her album 'Lover' she went for a very girly, pink theme.  • Targeted at a younger audience • Portrays her as very fun, young, bubbly, girly... • Her feed stayed consistent for a while for the branding of these new album and this 'phase' of Taylors life. 

  6. Again sticking to the 'girly theme' • Taylor also promotes a few brands on her Instagram profile, which creates revenue- the caption of this post on the right is promoting Apple Music and is using hashtags to help the promotion. • She not only promotes herself (new albums) but a few other brands too. This is good publicity for those brands as she has so many followers.

  7. Again talkinng about consistency, Taylor had another phase where she posted in series of three. She actually deleted all her posts before 17 and created a new star persona when making her come back after the 'dispute' in the media with another artist. She came back with a 'bang' for her loyal fans and also gained a new fan base for the way she 'dealt' with things. • Kept her audience interested with posting content such as "Are you ready?"

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