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Wonder Woman Marketing

Ways Warner Bros used social media to advertise Wonder Woman

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Wonder Woman Marketing

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  1. WONDER WOMAN marketing

  2. Posters • Appeals to DC fans  because it has Wonder Woman on the front- people will already be familiar with her.  • It draws in superhero fans as it shows her as brave and strong • Not a lot of writing- global audiences • Wonder woman logo- targets fans that are familiar with her

  3. Trailers • https://www.youtube.com/watch?v=1Q8fG0TtVAY • Included- special effects, CGI- action packed, exciting • Includes an image of the warner bros logo- brand awarness • On you tube- engages online audiences- 16MILLION views • Also included a peek of the love story- attracts more people who enjoy romance genres, not just the action. 

  4. TWITTER • Wonder Woman have a dedicated Twitter page- the name has now changed to the 1984 film as it newer, but the page has 376.9k followers where all things Wonder Woman are posted and the film is promoted.  • Good to reach lost of people, free, large social media following, likeds, retweets etc...

  5. TWITTER Gal Gadot on twitter has 2.5million followers  • She posts about Wonder Woman, where the account can retweet her. Gal Gadot reaches a larger audience due to her larger number in followings, therefore leading to more publicity and promotion. 

  6. TWITTER • DC's (Detective comics) rights have been bought by Warner bros so will advertise WonderWoman -they have a verified account with 77.5k followers. • This also reaches an audience who are DC fans who wont necessarily use Warner Bros tweets.  • The Wonder Woman account retweeted DC's post about Wonder Woman. 

  7. twitter When the DVD was released, they did a competition to win a DVD.  These competitions attract people. 

  8. TWITTER Advertising the hard copy of the film to make more sales, using the hashtag and involving the link to make it easier for people

  9. INTEARACTIVE AND GETTING BEGIND THE SCENE- ENGAGES AUDIENCES MORE, INVOLVES AUDIENCE- MAKES IT MORE INTRESTING

  10. TWITTER • ENGAGING, GOOD WAY OF GETTING ACTORS FANS

  11. TWITTER Other pages posting their awards and Wonder Woman page reposting it- good publicity, engages audiences. 

  12. Attracts Justice League fans Realize they have seen Wonder Woman before in the film and may lead them to watch Wonder Woman TWITTER

  13. TWITTER VuduFans promoting them- good for targeting film fans  Click to add text

  14. INSTAGRAM • Have a dedicated instagram page- verified account with 962k  • They posted teasers of trailers and pictures • Gal Gadot would post to promote it- she has 45.6 million- this attracts a larger audience- reaches more people  • Used the hashtag #WonderWoman, and would  repost from @Gal Gadot

  15. SNAPCHAT FILTERS • Attracts young people- kids, teenagers • Fun  • Targeting women- putting a crown on the filter makes her look like 'role model', wanting to be like her.

  16. MERCHANDISE • All forms of merchandise- • Bed linen, lego, toys, outfits- appeals to a younger audience  • More expensive items, mugs- adults..  • Merchandise such as chopping board- wonder woman 'real' fans 

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