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Wonder Woman

Research for marketing

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Wonder Woman

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  1. Wonder Woman (2017, Patty Jenkis) Emm (carrot) Wright

  2. Advertising through twitter

  3. There is a Wonder Woman twitter page On this they would retweet anything that could promote the film i.e. reviews of well known pages They would tweet clips and the trailer with a link of where to buy tickets They would run competitions to draw more media attention They did Q&A’s with th cast and director All of this will help gain media attention and make more people want to see their film

  4. These competitions would have drawn attention to the film, and each of them have got a lot of re tweets and likes meaning they were seen by a lot of people

  5. Gal Gadot has 2.5M followers, the Wonder Woman page has 3.76.9K followers and the director Patty Jenkins has 233.8K followers. Any of them posting about Wonder Woman would gain a lot of attention.

  6. Pages, like EW and GMA would post about the film. These pages have large amount of followers

  7. Other well known pages would tweet their opinions of the film and the director. The Wonder Woman twitter account would then retweet these which is double the media attention.

  8. Merchandise Wonder Woman has a lot of different merch. This will draw attention to the character and familiarise Wonder Woman with the general public who see the merch in stores or maybe while online shopping

  9. Trailer Other clips like ‘Movieclip’ trailers would post the trailer for Wonder Woman. This account has a big following and the trailer they posted for Wonder Woman ended up with 16,974,946 views. This is a teaser for the audience and will make people want to see more of the film

  10. TV shows like ‘Justice League Unlimited’ would introduce the character Wonder Woman to younger children, who would then end up probably wanting to watch the film

  11. Premiers would attract attention

  12. Success of a TV show The success of Supergirl helped create the stragedy for the marketing and promotions for Wonder Woman. They used similar marketing techniques like having the marketing campaighn being done in a lighter manner, and a more modest way.

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