Expanding audiences

1. Expanding audiences Using online/digital content

2. McLean’s “Manifesto for the (r)evolution of Museum Exhibitions 1. Strive for mutations 2. Design for flexibility and change 3. Experiment 4. Think of your visitors as partners 5. Leave room for the imagination 6. Pay more attention to the ideas 7. Provide more amenities 8. Advocate 9. Create wiki exhibit

3. 10. Work smaller 11. Do it quicker and cheaper 12. Collaborate with others 13. Mix things up 14. Join the commons 15. Design exhibits as if they were programs 16. Acknowledge the world around you 17. Strive for sustainability

6. MUSE Awards Categories • Audio Tours & Podcasts • Applications & APIs -- Digital presentations, applications, and mashups that utilize existing data and online resources to transform content into new meaningful tools or experiences. • Digital Communities -- Web sites that offer a virtual space for people to share a common experience, exhibit or interest, thereby creating and facilitating an online community. • Education & Outreach Projects • Games & Augmented Reality • Interactive Kiosks and Interpretive Interactive Installations • Mobile Applications • Multimedia Installations -- Immersive installations that include text, audio, still images, video, and do not require interactivity. • Online Presence --Web sites, online collections, image databases, and exhibitions that present and interpret museum collections and themes, providing a rich and meaningful virtual experience. • Public Outreach -- including email newsletters, viral marketing campaigns, fundraising videos • Video, Film, & Computer Animation

7. MUSE Award winners demonstrate outstanding achievement in the following areas: Content: including the quality of writing, script, narrative, editing and research Image: the quality of video and/or still images with special attention to how objects are visualized Audio: the quality and innovative application of sound in a multimedia project Interface: the quality of the visitor or user’s experience with special attention to the ease of use and/or navigation Design: the visual appeal of graphic elements and the overall “look and feel” Accessibility: the compliance with universal design guidelines Innovative use of technology: the extent to which new directions are charted or old challenges are resolved by using technology in a new way. Appropriate use of technology: the extent to which the selected technology is effective, given its defined audience, purpose, and context. Overall appeal: including the success of connecting with a defined audience, and using narrative elements such as humor, drama, or mystery.

8. Types of engagement • Interacting with collections online • Adding content and/or research • Personalizing curation • Connecting physical exhibits with virtual activities • Expanding audiences and/or engagement through online activities • Increasing skills and expertise

10. Library of Congress flickr stream • 10.4 million views of the photos on Flickr. • 79% of the 4,615 photos have been made a “favorite” (i.e., are incorporated into personal Flickr collections). • More than 15,000 Flickr members have chosen to make the Library of Congress a “contact,” creating a photostream of Library images on their own accounts. • 7,166 comments were left on 2,873 photos by 2,562 unique Flickr accounts. • 67,176 tags were added by 2,518 unique Flickr accounts. • 4,548 of the 4,615 photos have at least one community-provided tag. • Less than 25 instances of user-generated content were removed as inappropriate. • More than 500 Prints and Photographs Online Catalog (PPOC) records have been enhanced with new information provided by the Flickr Community. Data from first 9 months of use

13. cultureshock

15. ACMI

21. Name that Zoom (Museum of Life and Science)

22. Month at the Museum

23. Museum of Bad Art

25. Pledge Wall