1 / 12

How does Google Adwords Work and its Benefits

Google AdWords helps in determining keywords and observing ads bidding. Maximum CPC and quality score fix which ad is to be displayed. CTR, relevancy, landing pages and users experience tell what’s the bidder’s quality score. Optimizing adwords account for drafting ads, A/B testing & other strategies solve the tussle of assigning bids.

emitechnologies
Download Presentation

How does Google Adwords Work and its Benefits

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. How Adwords Work And its Benefits Eminenturetech.com

  2. How Google Adwords Works Identify Keywords Check Out Advertiser Pools Arrange Auction Prioritizes relevant to searches Highest Bid Wins Google Adwords Eminenturetech.com

  3. Where to Place Which Ad?

  4. Google factors for Ad Rank Maximum CPC bid Quality score Google Adwords Eminenturetech.com

  5. Determinants for “Quality Score” CTR Relevancy Landing Page User Experience Ad Rank= Max. CPC Keyword Bid X Quality Score Ad Rank= Position Decider Google Adwords Eminenturetech.com

  6. How to Optimize Adwords Account?

  7. Drafting Targeting Ad 2 variations of 1 ad Maximize keywords up to 5 in 1 ad Google Adwords Eminenturetech.com

  8. A/B Testing Find out CVR (conversion rate) Find out CTR (conversion through rate) Google Adwords Eminenturetech.com

  9. Play with bid-strategies Check out quality score Take a look at average position Google Adwords Eminenturetech.com

  10. Benefits

  11. Benefits to Users: Hunt ends for relevant data Advertiser: Gets connected with the target audience at low price Google: Generate revenue in millions Google Adwords Eminenturetech.com

  12. Eminenture Technologies Thanks for Watching Eminenturetech.com

More Related