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Seo Vs Sem What’s The Difference!

SEO and SEM are result oriented and online marketing tools. The former is utilized for pulling organic traffic while the latter is paid advertising tool. Organic traffic via the former adds credibility whereas the latter brings only commercial traffic. On and off page optimizations represent as the SEO components while PPC and CPC are of SEM’s.

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Seo Vs Sem What’s The Difference!

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  1. SEO Vs SEMWhat’s The Difference! SEM Eminenturetech.com

  2. Concluding Points Definition Orientation Listing & Credibility Elements What to do? Visibility & Conversion Cost-factor Ranking Eminenturetech.com

  3. 1. Definition

  4. SEO Optimizing website for pulling explosive traffic Eminenturetech.com

  5. SEM Quick & clear advertising to gain instant visibility Eminenturetech.com

  6. 2. Orientation

  7. SEO • Organic-search result oriented • Unpaid and paid optimization of web Eminenturetech.com

  8. SEM • Marketing oriented • Paid campaigning, like PPC and SMM Eminenturetech.com

  9. 3. Listing & Credibility

  10. SEO • Free listing on relevant keywords • Organic listing gains credibility Eminenturetech.com

  11. SEM • Paid-listing based on CPC and PPC • Doubtful credibility due to paid campaigning Eminenturetech.com

  12. 4. Elements

  13. SEO • On-page optimization: • Integrating selected keyword naturally into title tags, meta descriptions, heading tags, alt text, etc. • Quality blog posts and page copy • Formatting page URLS • Optimizing page load speed • Acquire Google authorship • Social sharing integration within your content etc. Eminenturetech.com

  14. SEO • Off-page optimization: • Creating a high quality, natural backlink profile • Social sharing signals • Social bookmarking etc. Eminenturetech.com

  15. SEM • PPC listing and paid searches for advertising: • Track conversion • Managing budget • Fine niche keywords • Quality content • Quality score Eminenturetech.com

  16. 5. What to do?

  17. SEO • Align website in search engine for ranking purpose • Clear navigation in featuring website • Easy to understand information for searchers Eminenturetech.com

  18. SEM • Quick and clear ads creation • Bidding on keywords • May confuse the traffic Eminenturetech.com

  19. 6. Visibility & Conversion

  20. SEO • Time-consuming (approx. 3 to 6 months) • Continuous process Eminenturetech.com

  21. SEM • Instant • Momentary process Eminenturetech.com

  22. 7. Cost-factor

  23. SEO Cheaper Eminenturetech.com

  24. SEM Expensive Eminenturetech.com

  25. 8. Ranking

  26. SEO • Unpredictable • Fluctuating • Search engine algorithm casts impact Eminenturetech.com

  27. SEM • Predictable • Instant top rank • Little impact of search engine algorithm Eminenturetech.com

  28. Thank You Eminenturetech.com

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