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WHAT IS AN ARGUMENT?

WHAT IS AN ARGUMENT?. Created by Kristen King & Megan Adams -Adapted from Dynamic Argument Lamm & Everett 2007. A MOMENT WITH MONTY PYTHON LISTEN TO THEIR DISCUSSION OF AN ARGUMENT. http://www.youtube.com/watch?v=teMlv3ripSM . AN ARGUMENT IS NOT…. A verbal duel Quibbling A shouting match

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WHAT IS AN ARGUMENT?

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  1. WHAT IS AN ARGUMENT? Created by Kristen King & Megan Adams -Adapted from Dynamic Argument Lamm & Everett 2007

  2. A MOMENT WITH MONTY PYTHONLISTEN TO THEIR DISCUSSION OF AN ARGUMENT. http://www.youtube.com/watch?v=teMlv3ripSM

  3. AN ARGUMENT IS NOT… • A verbal duel • Quibbling • A shouting match • An altercation

  4. AN ARGUMENT IS NOT QUITE… • A one-sided presentation of beliefs • A reader relies on a writer to present a fair account of all important aspects of the issue being discussed • A series of contradictions

  5. AN ARGUMENT IS… • Giving reasons to change the way one thinks or acts • The desired change is presented as a claim and supported by reasons

  6. ELEMENTS OF AN ARGUMENT

  7. TRUTH AND BELIEF • Truth... Is often subjective; "the values we hold true are largely constructed by our cultural beliefs" (10). • Our response to issues or arguments is shaped by what we value and believe to be true.

  8. ACTIVITY: TRUTH AND CLAIMSFROM PAGE 10 • In groups of 2 or 3, list the claim that someone could make. What is the belief that underlies this claim? 1.  Who is responsible for the obesity epidemic among children?2.  If people have large numbers of children because they use fertility drugs, should they be able to receive welfare to support their huge families?3.  What, if anything, should be done about people who hire undocumented workers (illegal immigrants) and pay them at rates below the minimum wage?4.  Should people pay a "congestion tax" for driving their cars in overcrowded cities?5.  Are some poor people being oppressed by society, or are they ultimately responsible for their own station in life because of the choices they make?

  9. DIFFERENT AUDIENCES REQUIRE DIFFERENT ARGUMENTS • When analyzing an argument, we must consider the targeted AUDIENCE... • Some audiences can have different or varied beliefs • Some audiences will share similar beliefs and concerns • It is important to identify the audience, as claims are tailored to reach a particular group of people.

  10. DIFFERENT AUDIENCES REQUIRE DIFFERENT ARGUMENTS Who is the target audience for this advertisement? How do you know? http://www.youtube.com/watch?v=A-jc4ujp9Ok

  11. BRINGING IT ALL TOGETHER

  12. ACTIVITY: EVALUATING MEDIA ARGUMENTS BASED ON THESE TWO ADVERTISEMENTS... Based on these two advertisements… • What issue is being considered? • Who is the target audience for each ad? What does each ad suggest about its audience's race, lifestyle, income level, and education level? • In "The Enforcer," why is it significant that the woman is in the foreground? What is significant about the placement of the boy? What does each facial expression suggest? Background? • In "Protect Our Children," why is the girl smiling? What does this suggest about beliefs regarding freedom of choice and individuality? How is this different from claims made about freedom of choice in "The Enforcer" ad? • What is each ad's claim? • What evidence supports the claim? • How does this ad use ethos, pathos, and logos to sell the claim? It takes more than a hero to keep kids away from marijuana. It takes parents strong enough to make rules and back them up. A little discipline today could make all the difference tomorrow. You are more powerful than you know.

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