Planning a funeral is not an easy task 64% of consumers have NEVER planned a funeral*

2. “I always thought my husband and I would enjoy our golden years together. So when Melvin began to lose his fight with pancreatic cancer, I was faced with a reality I was completely unprepared for. It was entirely new territory for me. I didn’t know the first thing about planning a funeral…” June R.

3. Planning a funeral is not an easy task64% of consumers have NEVER planned a funeral* • Planning involves: • The pressure of costly decisions during an emotional time • The exposure to a high-pressure sales environment in the funeral home • Many details to attend to – during a time when you want to be focused on your loved ones • “There is a lot of research, the planning, and negotiating when you plan a funeral …when all I wanted to do is spend time with my family.” • Jacqueline B *Artisan Research & Communication Inc., Survey March 2012. Have you ever planned a funeral?

4. Research:*consumers need help with funeral planning • 91% Have no funeral plan • 88% “Preplanning would significantly reduce pain and hardship for my family” • 57% Seek help from a funeral planner *Artisan Research & Communication Inc., Survey March 2012. There are many good reasons to Preplan… There are many good reasons to Preplan…

5. Funerals are expensive • Average Traditional Funeral = $10,000+ • Average Memorial Service = $5,000 - $10,000 • #1 Consumer Concern related to funerals “Not being able to afford it”* *Artisan Research & Communication Inc., Survey March 2012. There are no good reasons not to Preplan… Preplanning is part of life…

6. Planning ahead with everestfor final arrangements allows you to… • Protect your loved ones’ rights to control their decisions • Reduce their emotional stress • Eliminate leaving a financial burden for your loved ones • Avoid being locked into a particular funeral home or facing a high-pressure sales environment It’s the smart thing to do!

7. Introducing a smart, affordable way to plan for the inevitable • Introducing Everest • An independent consumer advocate • Provides the information YOU need to make the most informed decisions about all funeral related issues • Puts YOUR wishes into action 20 million people across North America access Everest services

8. Everest services include: • 24 x 7 INDEPENDENT ADVISOR ASSISTANCE • To discuss funeral planning issues • PRICEFINDER RESEARCH REPORTS • The only nationwide database of funeral home prices • Detailed, local funeral home price comparisons • ONLINE PLANNING TOOLS • Include: • Personal Profile • 10-Key Decisions Planner • “My Wishes” Planning Guide • Reference Guide Everest is not a funeral home and does not sell funeral, burial, or cremation services. Our independent advisors will support you and your family throughout the funeral process

10. Everest services include: • AT-NEED FAMILY SUPPORT • Family Assistance & Plan Implementation • Communicate the client’s Personal Funeral Plan to the funeral home; removing the family from a sales-focused environment • Provide 24 hour assistance throughout the funeral process • Negotiation Assistance • Gather pricing information and present to the family in an easy-to-read format • Negotiate funeral service pricing with local funeral homes • Help the family compare prices of caskets and other products at the time of death With Everest your loved ones receive the gift of protection

11. EVEREST Services included at no additional cost with whole life insurance from Western Life

12. “I didn’t know the first thing about planning a funeral, but Everest took care of me. Considering his death was the most difficult thing I’ve been through, Everest was a phenomenal experience.” June R.

13. Thank You