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Collective Health Intelligence. The role of Web 2.0 and Remote Weight monitoring. Web 2.0. Example of Web 2.0 in action. Data, Data and more data. Collective Health Intelligence. User generated content + User generated data. Fine-tuning Public Health Policy. Simple Scalable
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Collective Health Intelligence The role of Web 2.0 and Remote Weight monitoring
Web 2.0 Example of Web 2.0 in action..
Collective Health Intelligence User generated content + User generated data
Fine-tuning Public Health Policy Simple Scalable Trackable Affordable Fun Engaging Simplicity Fun Large scale
Simplicity (WiFi v Bluetooth) WiFi scale example events Timeline
Fun • 1,000,000+ children more active by 2012 • Measures 60 minutes x 7 of activity • Wear it, be active, get rewards • Ripple effect via children to families • Deliverable now and cost effective to enable scalability and affordability SIMPLE – SCALABLE – FUN - MOTIVATION
Large scale “Weigh London” Low-cost
Collective Health Intelligence Prof. Andrew Marsh am@hoip.eu