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Writing a Project Proposal

Writing a Project Proposal. Fundraising Workshop ILGA-Europe, Krakow By Maxim Anmeghichean. CONTENTS. START-UP

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Writing a Project Proposal

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  1. Writing a Project Proposal Fundraising WorkshopILGA-Europe, Krakow By Maxim Anmeghichean

  2. CONTENTS • START-UP • KEY ELEMENTS OF A GRANT PROPOSAL (cover letter, title page, summary, introduction, problem or need assessment, objectives, activities / methods, evaluation plan, sustainability, budget). • EXERCISES / EXPERIENCE

  3. ORGANIZING WORK • Involve your team (one person shouldn’t write a proposal) • Prepare all preliminary information • Create a checklist • Don’t bother the funder too much during the preparation process • Think of the structure

  4. START-UP WORK • Identifying a project idea • Looking for a potential funder • Studying priorities, guidelines and application forms / previously funded projects • Establishing initial contact (organization’s mission and vision, strategy, structure, team) • Creating partnerships (now or earlier)

  5. COVER LETTER • First thing the funder reads • Must engage the reader so (s)he reads the rest of the proposal • Personal, to the point, concise • Structure: project title, goals and objectives, total amount requested, duration of the project)

  6. SUMMARY • A succinct, clear synopsis of the project • Not more than a page • Description of the organization • Statement of problem and / or need • Project objectives • Outline of proposed activities • The amount requested

  7. INTRODUCTION • Description of the applicant (mission, vision, values, strategic objectives, structure, team) • Short list of organization’s achievements • Who are you beneficiaries and partners • Why do you apply to this funder?

  8. NEEDS ASSESSMENT • What is the problem or need? • Describe the problem in relation to your target group • Place the problem in a larger context your organizations works in • Use figures and concrete examples (case studies) • Relate it to the funders guidelines and priorities

  9. OBJECTIVES • All objectives should be SMART i.e. Specific, Measurable, Achievable, Realistic, and Timed. • Specific - Be precise about what you are going to achieve • Measurable - Quantify you objectives • Achievable - Are you attempting too much? • Realistic - Do you have the resource to make the objective happen (human resources, financial, the right context and opportunities)? • Timed - State when you will achieve the objective (within a month? By February 2010?)

  10. EXAMPLES OBJECTIVES • Strategic objective: to promote the change of negative social attitude towards LGBT community and discriminatory governmental practices by means of awareness raising activities. • Short-term objectives: • Objective 1: to provide different governmental actors, the society and LGBT community with objective information about sexual orientation and gender identity • Objective 2: to increase the level of tolerance of mass media towards sexual minorities and transgender persons • Objective 3: to create networks / partnerships with professional groups working with sexual and gender minorities in order to improve their skills and qualifications

  11. METHODS / ACTIVITIES • Answer to the question “HOW?” • Right place to give details and figures • Put activities in the time order • Give reasons why you selected this method • Be consistent with overall project goal, objectives and the context • Make references to previous use of the method by you or other organizations

  12. OUTCOMES / OUTPUTS • Know the difference • Outcome: long term result / effect (hard to measure) • Output is a very concrete result / product (easily measurable) • Provide both outcomes and outputs in a clear structure

  13. EVALUATION PLAN • Strategy to measure the success • Explanation of the criteria used to measure the success • Includes: - quantitative indicators (numbers) - qualitative indicators (contents) - vision of success (what you want to achieve

  14. BUDGET • Structure: human resources, purchases, operational costs, activities • Clear budget items (how did you come up with the amount you’ve indicated in the budget line) • Explanations to the budget in annex (why you need a particular amount, offers, etc.)

  15. THE FUNDER IS YOUR MR. OR MRS. RIGHT! ASK YOUR MR(S) RIGHT TO MARRY YOU. WHAT WILL YOU SAY? THAT THERE IS A WARRANT OUT ON YOUR ARREST? WILL DISCUSS YOUR PREVIOUS FAILED MARRIAGES? WILL BRING UP YOUR FAMILY PREDISPOSITION FOR TERRIBLE DISEASES?  NO!

  16. THE FUNDER IS YOUR MR. OR MRS. RIGHT! Tell your Mr(s) Right that you are: Winning Upbeat Ambitious Can-do Strong and getting stronger! You have made yourself very attractive to your Mr(s) Right! Happy honey moon!

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