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Marketing Mix

Marketing Mix. Vodka Industry. Effect of Marketing Mix - Industry. Does sales i ncrease with a price increase?. Except Grey Goose No Brand Changes Tier. The Best Sellers. Change in Sales is More Relevant. Unit Sales and Price – Skol. Unit Sales and Price - Smirnoff.

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Marketing Mix

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  1. Marketing Mix Vodka Industry

  2. Effect of Marketing Mix - Industry Does sales increase with a price increase?

  3. Except Grey Goose No Brand Changes Tier

  4. The Best Sellers

  5. Change in Sales is More Relevant

  6. Unit Sales and Price – Skol

  7. Unit Sales and Price - Smirnoff

  8. Marketing Mix Models - Comparison Price Coefficients are more sensitive than Advertising

  9. Print and Outdoor Advertising

  10. Price Elasticity Price Elasticity = [Change in sales/Change in Price] * [Price/Sales] Price Elasticity = Coefficient of price when ln(sales) is regressed on ln(price)

  11. Print Ads

  12. TV Ads – Newer Trend

  13. Marketing Mix Models - Summary • High R-Squares can be misleading • Change in sales better than level of sales • Evaluate relationships among the independent variables • Competition, new entrants, brand equity have an influence on a brand’s price and advertising elasticity • Give thought to handling missing values.

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