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Avoid failure. Periodic. Subject expert. Headquarters. Presentations and meetings. Telling. Thinking and planning. Rigorous analysis. Right answers. Expert advantage. Planning of a flawless intellect. In the field. Fail fast. Showing. Ignorance advantage. Experiments and experiences.
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Avoid failure Periodic Subject expert Headquarters Presentations and meetings Telling Thinking and planning Rigorous analysis Right answers Expert advantage Planning of a flawless intellect In the field Fail fast Showing Ignorance advantage Experiments and experiences Rigorous testing Right questions Process expert Continuous Doing Enlightened trial and error Deep customer immersion Arm’s length customer research TRADITIONAL THINKING(Directed) DESIGN THINKING(Emergent) If you build it, they’ll buy it If they inspire it, they’ll buy it
Our Team Susie Scott Adam Rich Tammy
West Contra Costa, Montebello, Oakland, Pasadena, and LAUSD4: Start Upstairs to Studio 2Antioch, Sacramento and Stockton: Start in Atrium with Adam and Tammy (here)Long Beach, Porterville, and ARCHES: Start in Concept Car ( )