Athlete Leadership Programs

2. Athletes Assisting in Fundraising Athlete Leadership Programs

3. Athlete Leadership Programs

4. Sponsored by Special Olympics Athlete Leadership Programs

5. Presenters: Athlete Leadership Programs

6. Find your partner(s)! Some of you have money to give, but you need something too. Others need money and have something to offer. Make the right matches!

7. What will we do in this section? Review Global Messenger Basics Learn about Special Olympics Fundraising Learn how to participate in Fundraising Calls Practice doing Fundraising Calls

8. Why do you need to know this? You are the expert on Special Olympics And how it benefits you as an athlete. SOI or your home Program may ask you to join them on fundraising calls or to thank donors/sponsors.

9. Global Messenger Basics Special Olympics Mission and Goals

10. Global Messenger Basics What makes Special Olympics Different from other sports Organizations Or other causes

11. Global Messenger Basics How to prepare a speech: Know your topic Know your audience Decide what to include Practice

12. Special Olympics Fundraising Why does Special Olympics need to raise money? What does the money pay for?

13. Where does Special Olympics, Inc. get its funds? 51% Individuals 29% Businesses 20% Other 100% Total

14. Where does Special Olympics, Inc. spend its funds? 80% Programs 15% Fundraising 5% Administration 100% Total

15. Donor Fundraising What is a Donor? A DONOR is someone who gives something as a “gift”.

16. Where do donors get the money they donate? Individuals – Salary and/or investments Businesses – Selling their products or services

17. Why do people want to donate to Special Olympics? Personal Reasons Business Reasons

18. Why do people want to donate to Special Olympics? Personal Reasons People want to help other people People believe that Special Olympics helps the people it serves Belief in our mission Proud to be a part of the movement

19. Why do people want to donate to Special Olympics? Business Reasons Linking your business to Special Olympics shows customers that your company cares Employees feel good about working for a company that cares and does good things

20. FoundationsChristmas Record grants Civic/Service Clubs Start-up funds for new projects Corporations Sponsorship Cause Related Marketing Company’s Foundation Government Relations Community Relations Public Relations Human Resources Executive’s Fund Individuals Direct mail Major donors Planned giving Internet/ Web promotions Giving Clubs/Societies Adopt an athlete programs How People give money to Special Olympics Government Grants Ministries/Agency/Divisions Health/Human Services Sport and Activity Disability Lottery Other Reserves Investment income Fees from Sub-programs Special Events Golf tournament Dinner/dance Walkathon Movie promotion Polar plunge Plane pull Merchandising/ Licensing Key chains Tee shirts Mugs

21. START HERE Plan and Set Goals Research TargetProspects Prepare and customize offer (decide what to ask for and prepare a proposal) Send proposal, comply with guidelines or submit application Results/Decision made (acceptance, Yes! rejection, No. or renewal) Follow up with phone call letter, or email to check status Make presentation or proposal at meeting The Fundraising Cycle Follow up with phone call, letter, or email to check status Set a meeting date and time

22. Successful Selling in 5 Steps • Determine Your Customer’s Interest and Needs 2. State the Project or Program you want them to fund. 3. How does it help Special Olympics? 4. What are the benefits? 5. Close the deal

23. Determine Interest and Needs What does the person or business want or need from their relationship with Special Olympics?

24. State the Project or Program you want them to fund • Be Honest • Be Simple • Be Clear • Tell what you’ll • spend the money • on… • And how their involvement • with Special Olympics will • meet their needs and serve • their interests

25. How does it help Special Olympics? • 5 Ws are: • What is the project? • Who will it benefit? • Where will it happen? • When will it happen? • Why do we need it? • 1 H is: • How do we meet both • the donor and SO needs?

26. What are the Benefits? • How can SO meet the person/business’s needs? • To answer this, you need to know what is important to them.

27. Closing the Deal Make it easy to say “YES” Be positive Make sure you understand next steps and who is responsible

28. Role Play Did they use the 5 steps? What should the athlete do differently? What should the staff person do differently?

29. The Athlete’s Role • You as an Athlete can participate on Fundraising Calls: • Participate on Sponsorship • “pitch” calls • Participate on thank you • calls • Participate on Fundraising • Event Organizing committees

30. The Athlete’s Role • On these Calls, use your Global messenger abilities to answer the questions: (bring your tools) • What isSpecial Olympics? • What isyour role in Special • Olympics? • How do Donors help Special • Olympics? • How has Special Olympics • helped you personally?

31. Don’t Forget! Be sure to find out what you should wear to the meeting Be prepared to talk about yourself and how Special Olympics has helped you personally. Talk about their products or services, especially if you use them or know people who do!

32. Don’t Forget! Be prepared! Don’t try to wing it. Talk to the person you will be presenting with. Know how much time the entire presentation is take and how long your part should be Practice with the person you will be presenting with

33. Recap What did you learn?

34. Athlete Leadership Programs