1 / 45

Apartments Monthly Network Call June 14, 2011

Apartments.com Monthly Network Call June 14, 2011. dial in details. Tuesday, June 14, 2011 11:00 am, Central Standard Time Toll Free Call-In Number: 866-469-3239 Meeting number: 572 416 925 Login: https://classifiedventures.webex.com PASSWORD: Apts0614

erasmus-copeland
Download Presentation

Apartments Monthly Network Call June 14, 2011

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Apartments.comMonthly Network CallJune 14, 2011

  2. dial in details Tuesday, June 14, 2011 11:00 am, Central Standard Time Toll Free Call-In Number:866-469-3239 Meeting number:572 416 925 Login: https://classifiedventures.webex.com PASSWORD:Apts0614 BACKUP - http://www.classifiedventures.com/extranet And remember: • If you need to leave the call momentarily, please MUTEyour phone instead of using the “hold” button (*6) • Please announce your name and market when joining the call

  3. Agenda • Traffic, Lead, and Sales Updates • News from the network • Marketing Updates – Maureen Boyle • Social Media Messaging – Specialist Kerry Sugrue

  4. May 11 Visits: 9,939,305 • +8.0% from Apr’ 11 (9,205,528) • +71.2% from May’10 (5,804,620) • May 11 Leads: 1,370,832 • +10.8% from Apr ‘11 (1,237,659) • +17.9% from May’ 10 (1,162,456) • May 11 Phone/Email Leads: 775,905 • +12.7% from Apr‘11 (688,382) • +50.8% from May’10 (514,523) • Average Property Views Per Listing: 580** • **Apartments.com Internal Data: May 2011 Summary Property • Views on Apartments.com and ApartmentHomeLiving.com Traffic Apartments.com continues to experience strength in our traffic and distribution channels

  5. Highly qualified leads in May Each month Apartments.com delivers our customers value through exposure, click-throughs, and leads!

  6. Sales review - May May Total Sales = 311 Network Newspaper Partners = 104 sales

  7. Ancillary sales review - May MyMedia Sales Charlotte Observer 5 Washington Post 3 Arizona Republic 2 Los Angeles Times 2 Tallahassee Democrat 2 Democrat and Chronicle 2 Cincinnati Enquirer 2 Des Moines Register 1 Gannett Wisconsin Newspapers 1 Lexington Herald Leader 1 Orlando Sentinel 1 Video Sales Kansas City Star 2 Arizona Republic 1 Chicago Tribune 1 Pensacola 1 Text4Info Sales Washington Post 1 Arizona Republic 1 Chicago Tribune 1 Ask your ASM how we can help you increase your local revenue by selling these products!!

  8. Featured product deadline dates To ensure first of month live FCL/FEL & PCL dates …renewals are due 7 days prior to the end of every month. Make sure you renew your customers so they do not lose their current Featured positions. September 21 October 20 *November 17 *December 15 June 21 July 20 August 22 Orders received after these dates will be processed but not guaranteed to be live on the first of the month *Earlier due to holidays

  9. Ancillary order forms are updated and postedon the Extranet for you to use NOW! • Delete all old versionsand begin using these ASAP.  • Any contracts submitted after July 1st using the old forms will be rejected and orders team will ask you to resubmit New and Improved Ancillary Order Forms 9

  10. 2011 Product & Sales Training Dates Monday & Tuesday June 27 – 29 July 25 - 27 • Designed to educate and train managers and sales executives on growing Apartments.com business in your market. Please join us…. Please contact your ASM to register for your next class! 10

  11. Now offering a 2 part Introduction webinar training series. Each series focuses on assisting new reps and managers with sales and product knowledge. Apts.com 101 & 102 • Presenting Apartments.com • Best practices for selling • Sales talking points • Product knowledge • Navigating the extranet • More! Monthly Apts.com Sales & Product 101 & 102 Webinar Training Series 11

  12. When: Bi-Monthlyon Friday’s Apts.com 101* Date: Friday, June 10, 2011 Time: 12:00 pm, Central Daylight Time Apts.com 102 Date: Friday, June 17, 2011 Time: 12:00 pm, Central Daylight Time *Alreadypast Two Part Apts.com Intro Sales Training Series 12

  13. News from the Network Welcome! • Andrew Bacon – The News Tribune

  14. Marketing Updates

  15. Heading to Vegas for NAA? Join Apartments.com: June 22 Customer Appreciation Party 7:30 pm – 12:00 am The Mix Lounge – THEhotel@Mandalay Bay June 23 NAA Education Session Presentation 9:00 am – 10:00 am Mandalay Bay Convention Center, Room TBA NAA Conference & Exposition 2:00 pm – 5:00 pm Mandalay Bay Convention Center, Booth #755 NAA Opening Party 7:15 pm – 9:30 pm Mandalay Bay Ballroom (Requires ticket purchase) June 24 NAA Conference & Exposition 10:00 am – 12:30 pm Mandalay Bay Convention Center, Booth #755 NAA Conference & Exposition 3:45 pm – 6:15 pm Mandalay Bay Convention Center, Booth #755 National Apartment Association Education Conference Agenda 15

  16. Introducing…New Sales Collateral • Sales Brochure/Folder • Sells the overall value of Apartments.com exposure, product and value add products/services • Use as stand alone or with new upgrade product one sheets • Upgrade Product Sell Sheets • Individual sell sheets for upgrade products 16

  17. Monthly Snapshot – June Snapshot Available • Keep your customers and prospects informed of the amazing traffic and exposure Apartments.com drives to their community • New updates added each month • Redesigned to match new sales collateral

  18. Roommate of the Year – Finalists Announced • Check out the 2011 Roommate of the Year finalists • Vote for your favorite finalist 1x/day from June 20-July 31

  19. What We’re Blogging About… • Apartments.com blog: • June 10: Free MyMedia download: Keep Your Pool Glass Free Author: Kerry Sugrue, Social Media Specialist • May 26: If you don't have an iPhone...Author: Brandon Hollembeak, Product Manager, Advertising Products and Services • May 17: Apartments.com creates national media blitz around saving money with smart movesAuthor: Tammy Kotula, PR and Promotions Manager Blog updates are posted regularly. Read the blog at www.apartments.com/blog! 19

  20. Join Apartments.com in Chicago this July for the 2011 Summer Sales Summit!. • When: July 11-13, 2011 • Where: Summit Executive Center, Chicago IL • Topics Covered: • Apartments.com Update • Marketing Update/Social Media Overview • Product Update • Apartments.com Upgrade Product Workshops • Special guest speaker • And more! 2011 Summer Sales Summit 20

  21. The Power of Social Media with Apartments.com

  22. At Apartments.com Social Media is All About YOU

  23. [Insert Management Company Name]

  24. There are over 500 million active users on Exposure • Facebook Advertising • Facebook Search App • Social Syndication so we took your listings …to them Source: Facebook

  25. Exposure Apartments.com and ApartmentHomeLivingreach Facebook users an average of 70 million times per month with targeted ads, driving that much more exposure to your listings • Facebook Advertising • Facebook Search App • Social Syndication

  26. Exposure Apartments.com and ApartmentHomeLivingare the ONLY ILSs to give consumers a self-contained search app within • Facebook Advertising • Facebook Search App • Social Syndication

  27. Exposure Each of your listings on Apartments.com has social sharing buttons, so visitors can share your community information with one click! • Facebook Advertising • Facebook Search App • Social Syndication Social Sharing Buttons There are over 30 billion pieces of content shared monthly on There are an average of 140 million tweets sent daily on Source: Facebook and Twitter

  28. Exposure The second largest search engine in the world is… • Facebook Advertising • Facebook Search App • Social Syndication with over 100,000,000 videos including yours! Source: YouTube

  29. Exposure • Facebook Advertising • Facebook Search App • Social Syndication Slide Share There are 50 million monthly visits to Apartments.com creates and posts a slideshow brochure of your community to reach this vast audience Source: Slideshare

  30. Empowerment • MyMedia • Apartments.com Training Series • Industry Tips, Trends and News of consumers 95% YOU expect to have a social presence, so we help you get there and SUCCEED Source: CRM Magazine, 2010

  31. Empowerment • MyMedia • Apartments.com Training Series • Industry Tips, Trends and News MyMedia is your one-stop-shop for all of your marketing needs…including socialmedia

  32. Empowerment • MyMedia • Apartments.com Training Series • Industry Tips, Trends and News Getting social with MyMedia is as easy as… Create a custom Facebook tab for your community – Apartments.com will even help you with the heavy lifting 1. From your Facebook page, residents and prospects can see your photos, videos, floorplans, community calendar, newsletters and more! 2. Customizable page layouts automatically update once any change is made to your Apartments.com advertisement 3.

  33. Empowerment • MyMedia • Apartments.com Training Series • Industry Tips, Trends and News But why stop at Facebook… • Craigslist Postings • Leads Dashboard • Resident Newsletters • Flyers • Announcements • Videos • Notices • Forms

  34. Empowerment • MyMedia • Apartments.com Training Series • Industry Tips, Trends and News We provide YOU with the tools and knowledge you need to feel comfortable with social media through our FREE Training Series

  35. Empowerment • MyMedia • Apartments.com Training Series • Industry Tips, Trends and News We bring the hottest industry information, tips and trends to you through Apartments.com news resources

  36. Empowerment Read and Share Our Newsletter Visit Our Blog • MyMedia • Apartments.com Training Series • Industry Tips, Trends and News

  37. Elevating Brands By building the trusted Apartments.com brand, we are opening the door for YOU to build your brand • Apartments.com • [Insert Apartment Community Name]

  38. Elevating Brands Use the awareness and exposure Apartments.com drives to your community to: • Apartments.com • [Insert Apartment Community Name] • Create a social presence & build your social networks • Extend your reach to renters • Increase renter retention • Recruit brand ambassadors

  39. Connect with Apartments.com • Apartments.com • Request a list of industry relevant LinkedIn Groups • Apartments.com Manager Center • @Apartmentscom • #AptsTraining • Apartments.com/blog • AptsTV • Apartmentscom Walkthrough Videos • Email us to be added to the Monthly Rewind Newsletter mailing list

  40. [insert management company name]

  41. Thank you!Questions?

  42. Join us Next Month… 3rd Tuesday next month due to Sales Summit July 19, 2011 11am Central

More Related