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Internet Marketing

Internet Marketing. Presented by Bob Fuhrman. Franchise Consultant since 2004 Licensed Realtor – State of New Jersey. About your Instructor. Agenda Topics. FranServe Corporate Lead Program Pay Per Click Advertising Third Party Resources Franchisor Relationships. Webinar Ground Rules.

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Internet Marketing

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  1. Internet Marketing Presented by Bob Fuhrman

  2. Franchise Consultant since 2004 Licensed Realtor – State of New Jersey About your Instructor

  3. Agenda Topics FranServe Corporate Lead Program Pay Per Click Advertising Third Party Resources Franchisor Relationships

  4. Webinar Ground Rules • Participation & Questions are Welcomed • Mute Your Phone • (If You Have Background Noise) • Share Your Experiences • Open Your Mind To Learning • Positive Attitude • Joint Success

  5. Internet Lead Name: Joe Smith E-mail: joesmith@gmail.com Address: 164 Jones Road City: Pittsburgh State: PA 11126 Day Phone: 123-456-7890 Evening Phone: 789-456-1230 Best Time to call: Evening Capital to invest: 50,000 – 100,000 Investment Time Frame: 3 to 6 months Preference of location: Florida Comments: Relocating to Orlando

  6. Why Internet Leads? Generating leads to respond to existing demand – not creating demand

  7. Lead Sources Endless Supply of Sources Be creative – think out of the box Don’t be afraid to experiment The internet is constantly evolving – take advantage of new opportunities

  8. FranServe Corporate Lead Program Leads exclusive to you – No other consultant receives your lead Arrive in your email box real time Come from several different websites – draw from a wide selection of franchise seekers – tier 1 $20 – tier 2 $32 – double confirmed desire to speak with a Franserve consultant Don’t arrive all at once – control of lead flow Franchise Partner leads and general consulting Easy to order – support web site – can put on hold for any reason

  9. Pay Per Click Advertising Generate leads using major search engines Google Adwords – Bing – Yahoo Third Party Assistance for placement Social Networking

  10. New Jupiter Media Designs and manages PPC Campaigns 2005 – one of about 100 Google Gold Providers All account reps certified by Google Jason Berkowitz 732-749-9120 www.myadwordexpert.com Set up fee $995 – 15% of monthly ad spend

  11. Pay Per Click Resources Google www.adwords.google.com Bingwww.adcenter.microsoft.com www.goodkeywords.com www.redhotmarketing.com www.ppcgeeks.com Ultimate Guide to Google Adwords – Perry Marshall Pay Per Click Search Engine Marketing For Dummies

  12. Social Networking LinkedIn – B to B 45 Million+ users Join Groups – online question and answer Build a reputation as a category expert Facebook – over 600 Million searches a month Franserve University – All on the support website – Webinars on demd LinkedIn Strategies - Networking Series presented by Frank Agin of AM Spirit Bus. Conn. Social Media strategies– PR Brigade Social Media webinars - WSI

  13. Social Networking Resources The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff – Clara Shih Facebook – www.facebook.com/advertising How To Really Use LinkedIn – Jan Vermeiren http//blog.linkedin.com http//www.insidefacebook.com

  14. Third Party Lead Generation www.franchiseexpo.com www.franchiseclique.com www.franchiseworks.com www.franchisesolutions.com www.franchiseforsale.com www.executive-leads.com - thru Franserve support site - $45-$65 targeted corporate executives - financials/call verified - Eric Guess 214-550-0717 www.5thavenueleads.com– Natalie Nutter 610-871-1651 Franchise Seeker - $26 Outplacement Candidates - $58.75 Call Verified – confirmed interest – capital – location - $76

  15. Franchisor Relations – Quick Start Your Business Shrink the portfolio and speak with 30-40 franchisors (our partners) and ask the following: What makes your business so special Do you have an Item 19 in your FDD Who is your ideal candidate What is your cause of action upon receipt of referral

  16. Rebound Leads Tap in to Franchisor Lead Flow – why? No territory Available Not financially qualified Lack of necessary experience or skill sets Absentee vs. Active ownership

  17. Wishing You Much Success! Please complete online evaluation form located on the FS University cover page

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