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Los Angeles Lakers Management Analysis

Los Angeles Lakers Management Analysis. Presented by: Oscar Leon Gilbert Washington Bryan Hergenroether. Management Audit. Research Internal External Organizational Culture Service Quality Audit Analysis Management of Change Strategic Analysis Suggestions for Improvement .

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Los Angeles Lakers Management Analysis

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  1. Los Angeles Lakers Management Analysis Presented by: Oscar Leon Gilbert Washington Bryan Hergenroether

  2. Management Audit • Research • Internal • External • Organizational Culture • Service Quality Audit • Analysis • Management of Change • Strategic Analysis • Suggestions for Improvement

  3. Internal Environment • Resources: -Human Resources -Financial Resources -Physical Resources -Informational Resources

  4. Dr. Jerry Buss Owner • Organizational Structure Jeanie Buss, VP Business Operations Mitch Kupchak, GM Phil Jackson, HC

  5. Leadership on the Court Derek Fisher Kobe Bryant

  6. External Environment • Economy • Customers • Suppliers (service/product) • Workforce • Governments • Society • Competition • Shareholders • Technology

  7. Economy • average $369 million • 1% more than last year. • values are still 2.6% below the $379 million peak average they hit two years ago.

  8. Customers

  9. Sponsors/Suppliers • Toyota Motor • American Express • Anheuser-Busch • Verizon Wireless • Carl's Jr.. • AEG • Facilities

  10. NBPA and David Stern • Player Contracts • Rookie Contracts • Salary Caps • Collective Bargaining • Arena Guidelines • Fan Conduct

  11. Competition (In Sport Entertainment )

  12. Technology • Tickets • Fan Experience • Interactive

  13. Social Responsibility The Los Angeles Lakers Youth Foundation's goal is to assist nonprofit community organizations based on need. With the Foundation's focus on the use of sports to promote education, teamwork and self-esteem among Los Angeles area youth, our fundraising directly supports these initiatives by providing financial assistance to children and local youth programs. The Los Angeles Lakers Youth Foundation is a 501(c)(3). • Players • Foundations • Globalization

  14. Management of Change -Demographic -Technological -Economic

  15. Service Quality Los Angeles Lakers vs. Minnesota Timberwolves Tickets = $132.75 Food/drinks = $54.46 Parking = $5 ----------------------------- Total = $192.21 (not including gas!)

  16. Service Quality • Perceptions of Management vs. Leadership • Service • Likes vs. Dislikes • Overall Experience

  17. Service Quality

  18. SWOT

  19. http://ogbinc.weebly.com/index.html

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