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Michelle Gloeckler February 2010

Future: Fast & Fun. Michelle Gloeckler February 2010. Why am I here?. Winning together; Winning the. The consumer. TODAY. FUN. The consumer. TOMORROW. 1. 1. %. 2. 9. %. The consumer today…at Walmart. (vs. 22% for US). Walmart HHs earn less than $30,000/ year.

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Michelle Gloeckler February 2010

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  1. Future:Fast & Fun Michelle Gloeckler February 2010

  2. Why am I here? Winning together; Winning the The consumer TODAY FUN The consumer TOMORROW

  3. 1 1 % 2 9 % The consumer today…at Walmart (vs. 22% for US) Walmart HHs earn less than $30,000/ year Decline in grocery sales in last week of month vs. first

  4. The consumer today…at Walmart Pay Cycle Spikes In Grocery Sales Average Grocery Sales by Date* Beginning of Month Spike Middle of Month Spike Date of Month * Average of 4 Months, Sales Indexed by Day of Week; Graphed Over 31 Days

  5. New normal: A new way of shopping Unemployment Food stamps Do more with less We know this economy is tough Yet our consumers are RESILIENT!

  6. The consumer tomorrow • Brands • Digital • Value • $ • C The consumer TOMORROW

  7. Chocolate brand leadership is constant Top chocolate brands 1980’s Top chocolate brands 2008

  8. Gum brand leadership is dynamic More recentinnovations Top gum brands 1980’s Top gum brands 2008

  9. Decade of the digital consumer • Not only the logos, but even the business models were unimagined in the 90s… • …and no one used“friend” as a verb!

  10. The typical digital consumer

  11. The digital AND value consumer

  12. Value • Large sizes • Rituals at a great price

  13. BringBOLDideas Understandthe consumer Developthe collaborative strategy to win Understandthe retailer Winning together Grow & learn

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