Performance dashboard

1. Performance dashboard Concept summary Evaluation summary CTO (Technical) • The most significant ADVANTAGES are: • The most significant RISK INCREASES: • The most significant ADVANTAGES are: Description of concept Benchmark used for comparison CFO (Financial) COO (Operations) Concept name: • The most significant PROBLEMS are: • The most significant RISK REDUCTIONS: • The most significant PROBLEMS are: • The most significant UNKNOWNS are: • The most significant UNKNOWNS are: • The most significant UNKNOWNS are: Overall judgement: Overall judgement: Overall judgement: Much worse A bit worse About the same A bit better Much better Much worse A bit worse About the same A bit better Much better Much worse A bit worse About the same A bit better Much better CMO (Marketing) CSO (Sustainability) CEO (Executive decision) • The most significant ADVANTAGES are: • The most significant ADVANTAGES are: • The most significant ADVANTAGES are: • The most significant PROBLEMS are: • The most significant PROBLEMS are: • The most significant PROBLEMS are: Design constraints Assumptions • The most significant UNKNOWNS are: • The most significant UNKNOWNS are: • Actions: Overall judgement: Overall judgement: Overall judgement: Much worse A bit worse About the same A bit better Much better STOP Further analysis/ refinement needed GO Much worse A bit worse About the same A bit better Much better www.designingourtomorrow.com

2. Develop it Distribute & Sell it Use it Pass it on Reprocess it Make it User experience Includes purchasing, set up, use, maintenance, passing-it-on, customer service & returns. KEYWORDS Sentence to describe why it is better KEYWORDS Sentence to describe why it is uncertain KEYWORDS Sentence to describe why it is worse USE THIS BORDER TO HIGHLIGHT SOMETHING SIGNIFICANT • Total cost of ownership • Includes the user’ s costs across the whole life of • the product, together with its resale value. People Social impact Includes the impact that the product and business operations has on quality of life for society as a whole (including health and safety issues).

3. Develop it Distribute & Sell it Use it Pass it on Reprocess it Make it Costs and Revenues (Product and business operations) Includes Development and Bill of Material costs, Operational and Customer service costs, and revenue from initial and follow-on sales throughout the whole life of the product. KEYWORDS Sentence to describe why it is better KEYWORDS Sentence to describe why it is uncertain KEYWORDS Sentence to describe why it is worse USE THIS BORDER TO HIGHLIGHT SOMETHING SIGNIFICANT Technical risk Includes technological risks and material supply risks associated with substances that might become restricted. Profit Business risk (Including brand equity) Includes factors that increase or decrease business risks, including the consumers perception of the brand compared to the competitors.

4. Planet Develop it Distribute & Sell it Use it Pass it on Reprocess it Make it Depletion of scarce resources Includes consumption of ‘useful’ water and ‘scarce’ materials, which may be due to issues with: proven-reserves, future demand, substitutability, recyclability, and geo-political risks. KEYWORDS Sentence to describe why it is better KEYWORDS Sentence to describe why it is uncertain KEYWORDS Sentence to describe why it is worse USE THIS BORDER TO HIGHLIGHT SOMETHING SIGNIFICANT Energy use Includes making it, distributing & selling it, supporting its use, and re-processing after its useful life. Anything sent to landfill should be considered as a waste of the energy that was required to make that thing. Waste impacts (Natural capital) Waste impacts include toxicity, wildlife extinction and reduced farming potential.