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Croeso Cymru / Visit Wales. Corporate slide master With guidelines for corporate presentations. Future Regional Engagement: Update Ymgysylltu Rhanbarthol y Dyfodol: Diweddariad. Jane Richardson Septe mber 2014. Regional Engagement in Conte xt Ymgysylltu Rhanbarthol mewn Cyd-destun.
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Croeso Cymru / Visit Wales Corporate slide master With guidelines for corporate presentations Future Regional Engagement: Update Ymgysylltu Rhanbarthol y Dyfodol: Diweddariad Jane Richardson September 2014
Regional Engagement in Context Ymgysylltu Rhanbarthol mewn Cyd-destun
One-to-one relationships with whom? Perthynas un-i-un gyda phwy?
Progress to date Cynnydd hyd yma Staff: 6 TUPE, 2 to be recruited Budget: Between £115 - £160k per region Destination partnerships Marketing (travel trade and attractions) Existing skills activities Database management Engagement and consortia support Partners:Contract discussions underway Forumto include: Destination partnerships (public & private sector) L.A. Economic leads Big national players and National Parks Sectoral bodies, Tourism associations Board Appointments Relationship mapping
Linkages Cysylltiadau
Quality assurance Sicrwydd Ansawdd • Grading Review • Perceptions * Attractions * The UGC challenge • Consumer confidence * Role of the QA • New VAQAS standard - 90+ assessments • Erddig, Wrexham 96% • Driving quality: Celtic Manor & St Davids Hotel & Spa • Shining stars: • Hotels: Celtic Manor 89% • Guest accommodation: Glandwr Mill, Barmouth – 95% • Self-catering: Beach House, Tenby - 99% • Hostels: Caer Llan Field Studies, Monmouth – 93% • Camping & caravanning: Woodland Hideaway Park, Llandysul(4to 5*)
TISS Improving quality, supporting innovation, creating jobs • Driving quality: Wolfscastle Country Hotel, Pembs (3* to 4*) • Building on success: Coast Café & Bistro • Supporting innovation: Pennheim Farm Glampsite, Carms • Strategic investments: Royal Mint, Llantrisant 172.5 jobs from investments above
EU FundingCyllid Ewropeaidd What next?
Policy & Development Polisi a Datblygu • Flood Funding • Food Tourism Action Plan • Cardiff Cultural Tourism • Skills Cymru • Learning Journeys • Cruise Wales – 2016 a record-breaking year? • 2 x Aidavita in Fishguard (1500 each) • 4 new ships for Holyhead (one with 3800) • Plus turn-around calls tbc
Digital Digidol • Example Projects: • Follow the white rabbit, Llandudno • DT100 Digital Hub • Discover Portmeirion App • Scarlets Rugby Digital Trail • Margam Wildspace Interactive App • Snowdonia Active Mountain Safe Legacy knowledge hub: sharewales.com Plus digital marketing: Website, facebook (420k likes), twitter (45k followers)
Next StepsCamau nesaf • Final details re closure of company, transfer of web domains etc • Staff transfer 1st October & begin induction • Communications issued to the industry re new arrangements • Contracts issued to partners for Oct-Mar • Invites issued for Regional Forum • Appointment of Tourism Advisory Board Members • Food tourism consultations, skills Cymru events, marketing roadshows and industry conference through Oct & Nov