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MARKETING OVERVIEW

MARKETING OVERVIEW. 2015 Sales Meeting Michelle Sepanski. A YEAR IN REVIEW. IQeye Marketing Integration New Collateral and Sales Tools Enhanced PR and Thought Leadership Increased Social Media Involvement Lead Gen Strides New Ad Campaigns, New Product Intros

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MARKETING OVERVIEW

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  1. MARKETING OVERVIEW 2015 Sales Meeting Michelle Sepanski

  2. A YEAR IN REVIEW • IQeyeMarketing Integration • New Collateral and Sales Tools • Enhanced PR and Thought Leadership • Increased Social Media Involvement • Lead Gen Strides • New Ad Campaigns, New Product Intros • Rolled out Channel Partner Program • Successful ISC West/ASIS Tradeshows • Increased Targeted Email Communications • Current Website Changes and New Website

  3. NEW COLLATERAL AND SALES TOOLS • 2015 Product Selection Guide • Channel Partner Program Brochure • U.S. Camera Guide • Video Solution Guide • ViconNet Version 8 Brochure • Express Brochure • Video Analytics Flyer

  4. PR/SOCIAL MEDIA INTERACTION • Editorial/Press Release Pickups: Avg. 10 per month • Facebook Page Likes: 509 - 115% • Youtube Views: 30,534 Total Views, This Year 12,876 ( 49% from prior year) • LinkedIn Current 1452 Followers – 22% • Twitter: Now ViconIndustries

  5. EMAIL PERFORMANCE • Over 100 Email Blasts Sent

  6. COMING SOON • NEW Website • VAX Brochure • CRM integration with Marketing • Corporate Powerpoint • Case Studies • Detailed Product Guide (similar to Axis)

  7. NEW WEBSITE Primary: • Promote Vicon’s products, highlight product benefits, generate sales • Brand Vicon and communicate core principals visually and verbally Secondary: • Simplify Vicon’s message, bring forward Vicon’s goals and mission • Createupsellopportunites for currentusers of Vicon products • EasilydefinewhatVicondoes for new prospects, show widevariety of products • Acquire new partners, highlight Partner benefits • Generate customerleads, easlilycaptureinformaton and createfollow up system • Provide support for products, easy-to-find productspecifications • Educate and inform on industry trends, Viconactivities • Focus on standards-based open platform solutions

  8. ALL NEW SOLUTIONS SECTION

  9. NEW TEAM ECOSYSTEM SECTION

  10. NEW TESTIMONIALS/CASE STUDIES New case studies that exemplify interoperability and standards-based open platforms. US: San Diego Airport Australia/NZ: North Coast Clubs, Tirana Kivista Volcano (using IQeye cameras) Korea: KB Bank, Shin Han Bank, Korea Stock Exchange Singapore: CTE Tunnel, Bukit Panjang LRT.  Singapore Post Malaysia: Petronas Towers, Petronas Refineries, SamaSama Indonesia: Bank of Indonesia,  Indosat

  11. NEW HISTORICAL TIMELINE

  12. TIMELINE : LIVE ON NOV. 20th

  13. 2016 MARKETING BUDGET • Advertising • Lead Services • IPresent • Next tradeshow: ISC West

  14. GOALS Increase Lead Generation Institute Process for Sales Opportunities and Follow-up Improve Communications Update Social Media Presence and Engagement

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