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PARTNER MARKETING OVERVIEW

PARTNER MARKETING OVERVIEW. The goal of partner marketing is simple. To provide our partners with relevant and effective marketing communication tools that will drive more leads and convert additional PGi conferencing solution sales. Collateral and product marketing support

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PARTNER MARKETING OVERVIEW

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  1. PARTNER MARKETING OVERVIEW

  2. The goal of partner marketing is simple To provide our partners with relevant and effective marketing communication tools that will drive more leads and convert additional PGi conferencing solution sales. Collateral and product marketing support • Tailored end-user campaigns: • Third-party conversion series • Acquisition series • Audio-only to web upgrade series • Reactivation series • Knowledge series • Approved promotions and limited-time offer library • Integration with Quick Strike team

  3. COLLATERAL & PRODUCT MARKETING SUPPORT • Competitive intelligence • Co-Branded sales support materials • Presentation deck development • Vertical and role-based communications

  4. Tailored end-user campaigns PGi works closely with partners to manage campaigns from end-to-end. • Creative development • HTML programming • Target audience evaluation and list refinement • Production and deployment • Back-end tracking, reporting and analysis

  5. Campaign examples

  6. Pre-approved Promotions & offers Work with partners to identify viable promotions/offers and expedite speed to market.

  7. Integration with quick strike team The Quick Strike team is a dedicated team of highly-trained, PGi sales people available to support partners in outbound lead generation, inbound lead qualification, demo presentations and sales follow-through to close. Seamless integration into marketing campaign sequence No cost to partners Partner determines amount of QST involvement Unique 800 number and URL/cookie tracking to ensure partner gets lead credit

  8. WHAT IS NEEDED TO GET STARTED? Getting started with a PGi marketing campaign is easy. PGi’s partner marketing team will work with partners to: • Identify campaign type and timing • Evaluate offers/incentive options • Determine QST involvement • Compile list of target customers/prospects • Deliver a list in Excel format with separate columns for: • First name • Last name • Title (if possible) • Company name • Email address • Phone number (if QST will be required to call) • Provide a JPEG and EPS version of partner logo

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