Unit 2b Company activities

1. Unit 2b Company activities

2. Teaching Procedure I. Free talk II. Oral practice 1. Oral practice: What is more important when developing a new market? • Low cost • Cheap labour • Location 2 Presentation in the class and have a comment about the performance. 3. Describe a company that you would like to work in.

3. III. Investing in Central Europe • Brainstorm the questions . • Can you give some examples of companies investing overseas? • Do you know the reasons of investing overseas? • Can you give some examples of inward investment and the changes it brings? • Can you think of car companies and locations they might choose for foreign investment ?

4. III. Investing in Central Europe • Vocabulary a) words and expressions total investment diagram van assembly plant bn mn b) Mosel 摩泽尔(德国地名) Poznan 波兹南(波兰西部城市) Mlada Bolseslav 姆拉达-博列斯拉夫(捷克城市) Bratislava 布拉迪斯拉发(斯洛伐克城市) Szentgotthar 森特哥哈德(匈牙利城市) Gyor 杰尔(匈牙利城市) Gliwice 格利维策(波兰西部城市) Bieslko Biala 别尔斯科-比亚瓦(波兰城市)

5. III. Investing in Central Europe • Look at the diagram showing car company investment in Central Europe and answer the questions themselves. • Who invest most in Poland? • Who is building a new car plant in the former East Germany? • Who is investing in five central European countries? • Which country is receiving the highest total investment ? • Which country is receiving the least investment ?

6. III. Investing in Central Europe • Work in pairs and exchange own ideas. • Grammar. Sort the uses of present tenses into two groups and give an example of each use. • Present simple Present continuous • general facts something happening now • routines temporary situations • states changing situations • Work in groups. Discuss the topic: Why are companies investing so much in Central Europe ?

7. III. Investing in Central Europe • Present the idea of each group. Possible reasons suggested : • Cheap workforce • Generous inward investment grants from local governments • Slow economic growth at home • Rapid development of central eastern European car markets • Good locations for exporting to the former Soviet Union • Having production facilities in Europe enables Asian and US companies to avoid restrictions on imports into Europe • Investment boost local economics and add to market growth • Higher returns on investment due to low-costs

8. IV. Oral practice 1. Pair work :What is more important for a company to expand overseas? • Material • Population • Low cost 2. Presentation in the class and have a comment about the performance. 3. Talk about a company you would like to work in.

9. V. Driving eastwards • Read and explain new words . inward equivalent unemployment flexible distributor grant generous available maintenance low-cost modernize • Read through the five extracts quickly，establish context and content .Read the text again and put the five extracts below into the correct order to complete the newspaper article. • Read the article and say whether the following sentences are “right ”“ wrong” or “ Doesn’t say” • Discuss in pairs and exchange ideas.

10. V. Driving eastwards • Read the article and try to answer the following questions. 1) Where does Istvann Mateew work? And how much does he earn a week ? 2) How much will he earn if he works an Germany as production engineer ? 3) What makes the car-makers invest in eastern and central Europe? 4) How much is Volkswagen spending on new car and engine plants in the former East company? 5) Would all the manufacturers like to expand in the east?

11. V. Driving eastwards • Look at the words in italics in the text. Write the words in the correct group. • Now use the words to connect the following ideas, paying attention to conjunctions of addition or contrast. • Read the diagram on p 17 and describe the activities of the company.

12. Homework 1.Do self study exercise 2. Work in pairs. Draw a map showing your future company’s markets. Explain to your partner what is happening in these places . 3. Writing