The Do’s and Don’ts of Hashtags in Your Marketing Program

DO’S AND DON’TS OF HASHTAGS IN YOUR MARKETING PROGRAM

If your understanding of #hashtag usage doesn't extend beyond what's trending on Twitter on any given day, you could be missing an important marketing opportunity.

RESEARCH YOUR HASHTAGS • Research hashtags before you use them, since the more relevant and specific the hashtags, the more chances you’ll find to reach a particular target audience. • You can find suitable hashtags by researching your target market, social-media influencers, and businesses that share your ideal user base.

USE RELEVANT AND SPECIFIC HASHTAGS Using content-specific hashtags will enable more people to find your posts while searching about those exact topics. Using hashtags that are detailed and specific will give your audience a clear idea about the subject of the conversation.

You can use your company or brand name, name of a specific product, tagline or phrase (slogan) that relates to your brand for the campaign hashtag. Your brand or campaign hashtags should be used on an ongoing basis to promote brand awareness. Encourage your consumers to use your hashtags too. USE A UNIQUE BRANDED AND CAMPAIGN HASHTAG

Don’t toss dozens of tags on a post and hope for the best — too many hashtags can look spammy. Avoid using irrelevant hashtags just because they’re trending — this may end up disappointing and confusing your audience and causing you to miss out on potential followers. Don’t damage your brand with careless tagging — this can make your posts more difficult to spot for the audience. USE A HASHTAG TO RAISE AWARENESS ABOUT A PARTICULAR SUBJECT

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The Do’s and Don’ts of Hashtags in Your Marketing Program