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COMPETITIVE ANALYSIS Overview

COMPETITIVE ANALYSIS Overview. The chart at right captures share of voice among Prudential and top competitors Aetna , Anthem , Cigna , Liberty , Met Life , and State Farm . In the past 30 days, post discussing Prudential represented 7.4% of overall chatter . KEY FINDINGS

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COMPETITIVE ANALYSIS Overview

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  1. COMPETITIVE ANALYSIS Overview • The chart at right captures share of voice amongPrudential and top competitors Aetna, Anthem, Cigna, Liberty, Met Life, and State Farm. In the past 30 days, post discussing Prudential represented 7.4% of overall chatter. • KEY FINDINGS • Liberty had the highest share of voice, with 34.3% of all chatter • In the past 30 days,Met Life sawthe least amount of chatter: 0.5% SHARE OF VOICE, OVERALL

  2. Competitors: SOCIAL MEDIA MANAGEMENT Colorful Lifestyle Content Games, Quizzes, and Interactive Apps https://www.facebook.com/HealthJoinIn/

  3. Competitors: SOCIAL MEDIA MANAGEMENT Cross-promotion to other networks Colorful Lifestyle Content • Daily updates with relevant tips and tricks presented in one cohesive eye-catching and easy-to-understand image (including links to supplemental articles) • https://www.facebook.com/photo.php?fbid=10151505168666890&set=a.376242421889.165808.80593611889&type=1 • https://www.facebook.com/photo.php?fbid=10151508429406890&set=a.376242421889.165808.80593611889&type=1 • https://twitter.com/StateFarm/status/366680432894423041

  4. Competitors: Current Landscape • Organic post from personal Facebook page • 684 Facebook friends • https://www.facebook.com/permalink.php?story_fbid=10151588360851186&id=562881185 • Derived from PR • 52,400 Unique Visitors Per Month (“UVPM”) • http://www.mining.com/true-gold-gets-23-5-million-backing-from-liberty-mutual-insurance-16853/ • Organic post from personal Facebook page • 227 Facebook friends • https://www.facebook.com/permalink.php?story_fbid=10202016502440496&id=1424079196 • Organic post from personal Instagram user • 257 followers • http://instagram.com/p/dAwl2Wx-xV/

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