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Origin

Origin. COMPANY DESCRIPTION. Innovative technology company Producing advancements on existing products Introducing new products Sustainable & environmentally sound way Goal -driven, dynamic, collaborative team of highly skilled, self-driven experts. How it works…. Cam-Keeper.

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Origin

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  1. Origin

  2. COMPANY DESCRIPTION • Innovative technology company • Producing advancements on existing products • Introducing new products • Sustainable& environmentally sound way • Goal-driven, dynamic, collaborative team of highly skilled, self-driven experts

  3. How it works…

  4. Cam-Keeper • Make a lead climber's assent more: • Efficient, safe, and enjoyable. • Intended to complement existing rock climbing protection.

  5. Cam-Keeper …benefits • Ready-to-use position • Removes insertion steps • Anti-entanglement • Condensed space

  6. Industry analysis Athletics and Sporting Goods Manufacturing in the US Outdoor industry 3rd largest sector in spending in America Expected long-term growth 6% Participation in sports Disposable income Leisure time Competitors (main players) Black Diamond Metolius Trango

  7. KEY SUCCESS FACTORS • Capital* • Broad IP protections • Safety • Quality • Visibility and customers’ understanding • Functionality • Design versatility • This KSF will allows us to achieve the other KSFs. Many businesses fail because they are undercapitalized.

  8. MARKET ANALYSIS • >1.8 million climbers in the U.S. alone • On average-12 SLCDS [cams] per climber • Segmentation • Age • Location • Transportation • Income

  9. MARKET ANALYSIS cont.… • Direct Competitors • Trying to make nearly identical /competitive add-on product. Currently, there are no direct competitors. • Indirect Competitors • Trying to design in function of our product w/o licensing or purchasing technology from us: • Black Diamond • Metolius • Trango • Wild Country • Omega Pacific

  10. MARKETING PLAN • Marketing strategy • Awareness/Understanding product • Reaching out to climbing community • Positioning/Differentiation • Target market  Traditional climbers • One of a kind product • Advertising • Pro climbers • Local stores • Magazines Advertisements • Pricing Strategy • Value based pricing • $7/single unit, $25/package (5 products) • Sales Process

  11. MANAGEMENT TEAM • Jana Glanzer – CEO, Co-Founder • Business Management • Financing, business relations, marketing, accounting, HR, administrative tasks • Matthew Glanzer – COO, CTO, Co-Founder • Mechanical Engineer • Product and technology roadmap, validation, design, development, manufacturing processes • Frank Shenn • Mechanical Engineer, injection & mold design • Manufacturing, tooling development and fabrication process, product quality control • Board of Advisors/Mentors • Future Team

  12. OPERATIONS PRODUCT DESIGN & DEVELOPMENT PLAN • OED – Original Equipment Designer • Location – Fort Collins, Colorado • Produce & Develop locally • Market & Sell nationally • Multinational Market • Originally-Asia • Now-the U.S.

  13. MILESTONES COMPLETED

  14. CHALLENGES & RISKS • Integration of the design w/o licensing technology • Barriers to entry-low (simple, inexpensive to produce) • Counterfeit production (manufacturing overseas) • SC disruption • IP protection • Liability • best practices, legal counsel, safety • ‘Unknown’ • First-mover advantage

  15. SALES PROJECTIONS BE: ~311,000 in units ~$ 2,176,000 in sales Figures rounded to the nearest decimal sales units

  16. FINANCIALS • Bootstrapped > $1,000 /will invest >5,000 • Seeking funding from an Angel Investor for $ 60,000 • 20% Equity

  17. FROM WHERE YOU ARE, TO WHERE YOU’RE GOING. Origin

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