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Fundraising When Money is Tight

Fundraising When Money is Tight. Part II. Use a Scalpel!. Avoid across-the-board cuts!! Capital projects onto backburner Look at the organizational chart Make fundraisers make money Rethink line between small and major donors Drop glossy things Outsource some activities

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Fundraising When Money is Tight

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  1. Fundraising When Money is Tight Part II

  2. Use a Scalpel! • Avoid across-the-board cuts!! • Capital projects onto backburner • Look at the organizational chart • Make fundraisers make money • Rethink line between small and major donors • Drop glossy things • Outsource some activities • Approach donor acquisition carefully • Emphasize list acquisition

  3. Use a Scalpel! • Reactivate lapsed donors • Mail them • Make sure front-end premiums are cost-effective • Gang-print • Clean mailing list • Reduce postage expenses • Trim telemarketing costs • Look at online communication costs

  4. Segmentation • Look for the big fish! • Recency, frequency, giving level, source • Weight the criteria • Table 10.4

  5. Donor Relations • Bond • Ten ways to reach donors at low cost • Use the phone!

  6. Learning about the Personal • Design questionnaire • Test it • Prepare a direct mail package • Mail it • Enter it • Put it to work!!!

  7. What to Do Online? • Step up efforts! • Why? • Compelling and involving website • Acquire emails by any means necessary • Make it easy to donate • “Get-a-friend,” Google Grants, SEO

  8. Break Down the Silos • Barbell-shaped distribution • Integrate direct response fundraising efforts • Make sure all fundraisers are working together • Integrate databases • Set OVERALL fundraising goals

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