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Audio Facts Today. Mobile. Digital Display. Radio. Streaming. Radio Is Still America’s Companion. Hours Spent With Media In The Last 24 Hours. 3.4. 2.1. 1.9. 0.5. Web. Newspaper. TV. Radio.

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  1. Audio Facts Today Mobile Digital Display Radio Streaming

  2. Radio Is Still America’s Companion Hours Spent With Media In The Last 24 Hours 3.4 2.1 1.9 0.5 Web Newspaper TV Radio Source: 2010 Arbitron Inc. / Edison Research Persons 12+, Includes On-Air Radio Listening Only

  3. Weekly Radio Reach2010 Higher than 1970! 93.3 92.7 1970 1975 1980 1985 1990 1995 2000 2005 2010 Source: RADAR Time Spent Listening Per Week Report (c) Arbitron: Monday-Sunday 24 Hours / Persons 12+, Inlcudes On-Air Listening Only

  4. The Daily Media Landscape Radio is a vital part of the average adult’s day with media Ages 18-34 Ages 35-54 93 91 81 79 76 69 Daily Reach 31 26 21 18 Live TV Live TV BroadcastRadio Internet Newspapers Magazines BroadcastRadio Internet Newspapers Magazines Source: Nielsen/Council of Research Excellence “How U.S. Adults use Radio and other forms of Audio”, 2009

  5. Radio Is The #2 Activity Least Likely To Be Given Up For A Week The Emotional Attachment To Radio Activity Least Likely to be Given Up for a Week Activity Least Likely to be Given Up for a Week 31% 17% 12% 10% 9% 8% 6% 5% 2% Watching TV Listening to FM Radio Email Talking on Telephone Texting Social Networking Playing Video Games Listening to iPod/MP3 player Satellite Radio 5 Source: 2010 Jacobs Tech Survey

  6. The Emotional Attachment To The Radio Four in five radio listeners would be disappointed if their favorite station was no longer on-air. “If The AM or FM Radio Station You Listen To Most Was No Longer On The Air, Do You Think You Would Be…” 51% Base Total Population 12+ 28% 8% 4% 9% Source: Arbitron/Edison Research, Infinite Dial 2010

  7. Radio is among the top three activities that youths arespending MORE time with. Teen Listenership is UP! DON’T KNOW N/A MORE SAME LESS #1 48 36 14 2 On the Internet Watching Television 35 44 2 18 22 27 43 7 Listening to the Radio #3 19 30 16 35 Playing Video Games 45 23 4 28 #2 Talking on the phone 23 22 10 45 Reading Magazines 17 27 10 46 Reading Newspapers 40 9 33 17 Going to Concerts 12 20 33 28 Going to Movies Source: Edison Research, 2010 Youth Study

  8. Digital Listening is just 3% of Total Radio Listening Digital Radio (Streaming) The game is just beginning! 179 3% Estimated Radio Listening (Billion hours per year) 97% Source: Ando-media data, Arbitron-Edison research , SNL Kagan, Clear Channel data

  9. Streaming weekly audience has doubled every five years since 2001! % Who Have Listened to Online Radio in the Last Week Source: 2011 Arbitron Inc./Edison Research, includes both AM/FM and internet only streams

  10. Digital Users ARE Radio Listeners Digital audio users spend more total time with radio. Index Of Time Spent Listening To Radio Per Day 120 107 103 100 Persons 12+ Weekly Online Radio Listeners Own iPod/MP3 Template Listen to Digital Audio in Car (Monthly) Source: Arbitron/Edison Research, Infinite Dial 2010

  11. What’s going on in Radio? The top line conclusion is that radio is much stronger than its general media perception. Here are the facts: Radio is still one of America’s top daily companions. The weekly reach of radio has been consistent for the past forty years, even higher today than before! Radio has a strong daily audience among adults both 18-34 and 35-54. Listeners still have an exceptional personal attachment to radio that is hard to beat! Teenagers and young adults are tuning in even more despite competitive technology. Streaming is still a small fracture of total radio listening The weekly streaming audience is growing rapidly, doubling in the past 5 years. Digital users expand, not divide, radio usage by spending more total time with radio than non-digital users.

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