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Mobile. A rapidly growing smartphone audience. 39% of UK adults own a smartphone +12% points on 66% of 16-24s have a smartphone 60% of 25-34s have a smartphone. Source: Ofcom Communications Market Report 2012. Mobile ads lead to action. Half of those who see a mobile ad take action. 1/2.
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A rapidly growing smartphone audience 39% of UK adults own a smartphone +12% points on 66% of 16-24s have a smartphone 60% of 25-34s have a smartphone Source: Ofcom Communications Market Report 2012
Mobile ads lead to action Half of those who see a mobile ad take action 1/2 • Of those that take action: • 49% make a purchase • 35% of them visit a website • 24%recommend a brand to others Source: Dare, Digital Britain
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