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Flashlight demonstration protocol

Learn to conduct flashlight demonstrations to showcase the importance of retroreflective materials and enhance visibility during evening hours. Understand the key factors such as brightness, placement, and types of reflective products.

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Flashlight demonstration protocol

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  1. Flashlight demonstration protocol April 2002

  2. Reasons to give flashlight demonstrations • Initiate discussion on the properties of retroreflective materials • Demonstrate importance of brightness, amount and placement. • Demonstrate how 3MTM Scotchlite™ Reflective Material products can be solutions to poor visibility. • Seeing is believing! Flashlight Demo Protocol

  3. You have only a few seconds…. 3.4 sec 2.3 sec 5.7 sec Flashlight Demo Protocol

  4. Facts • More than 85% of accidents between vehicles and pedestrians involved the following two phases: “I didn’t see him” or “I didn’t see him in time.” • Between 6pm and 6am, 25% of all fatal accidents occur. Flashlight Demo Protocol

  5. How to give an effective flashlight demonstration • Have clear objectives. What are you trying to accomplish? • Reflective vs. non-reflective garments • Showcase wide range of Scotchlite™ products • Amount & placement of reflective material • Compare to competition • Performance after normal wear • Performance after wash Flashlight Demo Protocol

  6. Flashlight demonstration site selection • Office location • Advantage • Bring PSP expertise to the customer and use actual customer site locations • No models are required • Disadvantages • Difficulty in finding good, dark demo site • Customer does not see the difference • Handling big groups Flashlight Demo Protocol

  7. Office Site Selection Guidelines • Straight, dark and long area • Office halls often have too much light • Avoid rooms with windows • Warehouses make good demo locations • Minimal lighting • If there is too much light, the customer will not see the brightness difference Flashlight Demo Protocol

  8. How to do a flashlight demo • Long, dark room • Hold reflective material perpendicular to viewer • Hold flashlight near your eye Flashlight Demo Protocol

  9. Coefficient of Retroreflection, Ra Ra = Candela/lux meter2 Candela (cd) RA = 100 Lux meter2 (m2) RA = 500 Flashlight Demo Protocol

  10. Which is the best? Flashlight Demo Protocol

  11. Which is the best? Flashlight Demo Protocol

  12. Garments and Accessories • Makes sure you have all the garments and accessories you need • Allow time to get samples from PSP garment stock, customer, or customized Flashlight Demo Protocol

  13. Discuss with customer • Did they see the difference? • Flashlight demos are good for showing how retroreflective materials work • Flashlight demos are not as good as night demos for brightness or trim placement discussions • Specifiers may not see the difference in brightness or angularity in office conditions • Need to conduct a night demo to really see the benefit Flashlight Demo Protocol

  14. Discuss with customer • Why write specifications? • Ensure performance • Due-diligence • Ensure that you receive the material that you are expecting Flashlight Demo Protocol

  15. Flashlight Demonstrations • Must be properly planned and executed • A good location is crucial for demo success • Have a back-up plan if the location is not adequate or if the customer does not see the difference • Flashlight demos are good for initiating discussion, not as good for seeing brightness differences. Flashlight Demo Protocol

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