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Maximizing Club Membership: Using Evaluation as Discount Tool

Explore the impact of club integration and leveraging evaluation as a discount tool to boost business activity and drive market share growth. Learn why membership is crucial, how to tap into a broader market, increase revenue, and capitalize on business assets. Discover strategies to overcome revenue challenges and enhance customer engagement through discounted evaluations. Transform your club's approach to tours and evaluations to create a more compelling customer experience. Empower your youth programs with new educational resources and marketing strategies.

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Maximizing Club Membership: Using Evaluation as Discount Tool

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  1. Why Membership, Club Integration & Using the Evaluation as a Discount Tool to Drive Your Business Activity

  2. Why Integration? • Sports Performance Training Environment Has Changed • Children’s Programming Space Has Become Crowded • Economic Environment Has Changed • Harder To Make Money With Children’s Programming Compared to 2005 • Leverage All Your Business Assets • Personnel • Sales • Front Desk • Space

  3. New business failures New business failures Current Business Reality - 96% 80% 80% AFTER 5 YEARS NEXT 5 YEARS AFTER 10 YEARS TIME TO ATTACK & GAIN MARKETSHARE • Source: E-Myth by Michael Gerber

  4. Why Membership? Who is your market? • Make Parisi Service Available To Larger Demographic 40 million youth 6-17organized sports participants 99% of parents “improved physical fitness” $4.1 Billion 7 of 10 children <14 in 1 or more sports/activities

  5. Why Membership • Capture Greater Marketshare • Annuity Based Revenue • Automatic Renewal for Multiple Months • Generate Additional Revenue Without Significantly Increasing Labor Cost • Easier Purchase Decision Because of Lower Price Point • Easier Scheduling For Customer and Staffing for Business • More Athletes in the Program Drives Other Service & Product Offerings

  6. Updated Parisi On-Line Franchise Education Platform • 4 New Learning Modules on Sales • 4 New Curriculum Lesson Plans • Performance Director • Performance Coach • Sales Person • Front Desk - MSR • Weekly activity assignments • Ongoing testing & tracking • On-Line Resource Library

  7. New Tracking Tool

  8. The Free or Discounted Evaluation

  9. History of the Health Club Business • Paid In Full Memberships • Monthly Memberships / Enrollment Fee • Tour - Discount Enrollment Fee • Evolution of the Enrollment Fee • Discounting Enrollment Fees / Membership Fees Drives Tours • Repositioning the Evaluation - our Tour • Make the buying process easier • More Calls To Action To Engage The Customer • Purchase Program • Evaluation • Free Class • Parent Orientation

  10. Review - Using The Evaluation To Overcome Monthly Revenue Valleys Changing the Parisi Paradigm on the Evaluation • Evaluations drive our business • Evaluations are similar to the Health Club tour • A good Health Club tour usually is 30 to 45 minutes • Tours are free and many members are offered a Free Personal Training Session to get them to engage in a Personal Training Program • Offer Discounted Evaluations ($50 off) • Offering Free Evaluations • Free Team Evaluations • Free Evaluations to All Health Club Members Children • Free Evaluation Month to All Friends of the Parisi Program • Have Your Friend Take a Free Evaluation and Receive a Free Session

  11. New Ads

  12. Ads

  13. Ads

  14. Ads

  15. Empowering America’s Youth - Thank You

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