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12 Years Online Merchandising

12 Years Online Merchandising. Serving 200+ Clients. Product Demos & Selectors. Multi-Channel & Multi-Device. MOBILE TECHNOLOGY. Empowers Shoppers. Opportunities & Challenges. Manufacturers. Retailers. TODAY’S DISCUSSION. Growth & Impact. Challenges. Best Practices. Recommendations.

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12 Years Online Merchandising

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  1. 12 Years Online Merchandising Serving 200+ Clients Product Demos & Selectors Multi-Channel & Multi-Device

  2. MOBILE TECHNOLOGY Empowers Shoppers Opportunities & Challenges Manufacturers Retailers

  3. TODAY’S DISCUSSION Growth & Impact Challenges Best Practices Recommendations What’s Next Choosing a Partner

  4. MULTI-LEVEL IMPACT 2-D Codes (QR/MS) Mobile Websites In-Store Displays Mobile Shopping Mobile Apps

  5. GETTING SMARTER 2012: 106MM Users or 44% 2015: 148MM Users or 58%

  6. GETTING SMARTER 2012: 106MM Users or 44% 2015: 148MM Users or 58% Mobile Retailer Content +95%

  7. GETTING SMARTER Easy2: 3-4MM Views Per Month Mobile Up 320% Aug-Nov Up 98% Thanksgiving Up 117% Black Friday Up 45% Cyber Monday 95% iPhone or Android

  8. QUESTIONS QR Codes or MS Tags? Who Owns In-Store? Showrooming? Offline Integration? Pushing In-Store?

  9. QR CODES OR MSTAGS More Apps = More Scans MS Tags Scan Faster Short URL’s Scan Faster Explain for More Scans MS Tags = More Data Retailer Preferences Lowe’s MS Tag Only Best Buy QR Codes Only

  10. IN-STORE EXPERIENCE Manufacturers Packaging Brand POS Retailers Strict Policy Open Playing Field Rules, Relationships & Money

  11. BUYING WHERE? Data by Home: 54% Out & About: 42% In-Store: 36% Work: 42% Traveling: 37%

  12. SHOWROOMING Scan Codes & Shop on Phone Steal In-Store Sales Retailer SKUS Price Matching Drive In-Store Sales Product Info Interactivity Protective Measures Quality & Value

  13. BEST PRACTICES Print Campaigns

  14. BEST PRACTICES Print Campaigns

  15. BEST PRACTICES Packaging

  16. BEST PRACTICES Retailer Mobile Sites

  17. BEST PRACTICES INTEGRATION: MFCTRS Email Campaigns

  18. BEST PRACTICES Circulars & FSI’s

  19. BEST PRACTICES In-Store

  20. BEST PRACTICES Global Strategy & Execution Print, Online & In-Store

  21. BEST PRACTICES 250% Boost in Conversions Guided Selling by Category Seasonal Products Online, Mobile & In-Store

  22. BEST PRACTICES All MS Tags Regulate Content In-Store Product Demos Product Selectors Single Reporting Magazine Creative Ideas App Mobile Site

  23. RECOMMENDATIONS Integrate Mobile In-Store Simple Navigation Offline Call to Action

  24. RECOMMENDATIONS Rich Content Make It Fun! Video (30 seconds max) Beauty Shots Ratings & Reviews Instructions 360 Rotations

  25. CHOOSING A PARTNER Manufacturers Retailer Relationships Mobile Experience Integration Experience Reporting Retailers Depth of Brands Engaging Content Push the Envelope

  26. WHAT’S NEXT? Mobile Couponing Scan Code Receive/Provide Get Coupon Buy Product Test, Evaluate & Refine

  27. WHAT’S NEXT? Shoppers Scan For… 43% Coupons 26% Information

  28. WHAT’S NEXT? Shoppers Scan For… 43% Coupons 26% Information 23% Used Mobile Coupons

  29. WHAT’S NEXT? Augmented Reality Near Field Communication Google Glasses AURASMA, Blippar, Etc.

  30. Jim KlarGlobal Sales Director jim.klar@easy2.com p: 216.812.4515

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