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Online Merchandising

Online Merchandising. How to tell Your Story Online & Increase Bookings using VBrochure. John Smith Hotel Merchandising Consultant john.smith@vfmleonardo.com. Engage Travel Shoppers. Reaching Travel Shoppers. Easy to Manage. Case Study. REACH - MOBILE.

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Online Merchandising

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  1. Online Merchandising How to tell Your Story Online & Increase Bookings using VBrochure John Smith Hotel Merchandising Consultant john.smith@vfmleonardo.com

  2. Engage Travel Shoppers Reaching Travel Shoppers Easy to Manage Case Study REACH - MOBILE 1-877-593-6634 | www.vfmleonardo.com

  3. Should I just book the cheapest one? The photos are so generic I’m overwhelmed We’re always competing on price I can’t find what I’m looking for How can we stand out? hotelier consumer It looks the same as our competitors’ They all look the same to me Our value proposition isn’t clear Is this one worth the price? I wish there was a way to show its true value I’m sick of shopping I’m frustrated

  4. “ Gives us the ability to create our own hotel story Educates potential clients on the value proposition of our hotel Provides an overview of what guests can expect during their stay with usChris PearceGeneral Manager, Les Suites Hotel, Ottawa

  5. “ Aids in setting us apart from our competitors Creates a higher level of engagement between our properties and potential guests Drives increased conversions, bookings & overall revenue Carolyn Hosna Corporate eCommerce Manager, White Lodging Services Corporation

  6. 1 Engage consumers with Your Story 1-877-593-6634 | www.vfmleonardo.com

  7. Media Navigation Text Share 1-877-593-6634 | www.vfmleonardo.com

  8. Engagement : Bookings Photographs & Virtual Tours are the most important factor guests consider when deciding where to stay when traveling. Source: eMarketer, May 7, 2010

  9. “ We experienced a 30% bump in bookings after we went from no video to video. David Attardi VP eCommerce, BF Saul Management Company

  10. “ After only two months with video in distribution, Best Western Plus Orlando Gateway is already recognizing great results. Cathy Shelton JonesSales & Marketing Director Best Western Plus Orlando Gateway

  11. 2 Your Audience 3rd Party | Web | Social | Mobile 1-877-593-6634 | www.vfmleonardo.com

  12. Vnetwork – 3rd party network GDSs OTAs & Booking Sites • Network Facts • 250+ Million views of media “in-player” • 82% increase in reach YoY • 25% increase in channels YoY • Largest network of Corporate Sites and SBTs • Cover GDSs, OTAs, Review, Media Local, Search, Sharing and Social

  13. 2b Reach Beyond VNetwork VBrochure extends beyond VNetwork

  14. SOCIAL

  15. Easy to Book SOCIAL Increase Booking through Offers

  16. “ We implemented the VPowered Mobile Website… and when I compare year on year statistics, traffic increased by over 200%, mobile revenue has increased over 400% and the conversion rate increased 40% … The benefits to our hotel are very easily shown through comparing these analytics (Source: Darryl Walker - eCommerce Manager - Think Apartments)

  17. “ The mobile industry is rapidly increasing, hence it only makes sense to have tablet and smartphone optimized websites. VBrochure is user-friendly and looks as good as any other mobile websites that you would pay $3000 and more for. (Source: Craig Perch, Director of Revenue, The Georgian Terrace)

  18. Web

  19. Email signature E-Proposal

  20. “VBrochure has provided so much more than just bookings. It works as a sales team member that never sleeps. Awareness in our communities has also risen as a result. The value is truly remarkable.” (Source: Micajah Sturdivant, Director of Asset Mgmt, MMI Hotel Group)

  21. 3 Easy to Manage Simple web based software accessible from any computer

  22. Hotel Website

  23. The BROADMOOR Story Kirshman Marketing Manager – The BROADMOOR 1-877-593-6634 | www.vfmleonardo.com

  24. Thank you. www.vfmleonardo.com 111 Peter Street, Suite 530, Toronto, ON Canada 1-877-593-6634 | +1-416-593-6634 www.facebook.com/vfm.leonardo | www.twitter.com/VFMLeonardo

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