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Liz Claiborne

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Liz Claiborne

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    1. 1 Liz Claiborne ??: 9321007A ??? 9321029A ??? 9321081A ??? 9321093A ???

    2. 2 ?? Liz Claiborne Inc.?? ???-Liz Claiborne Liz Claiborne Inc.???? ???? ????

    3. 3 Liz Claiborne Inc. ?? Liz Claiborne???????????????????????????? ??????,?????????????????????????????? ??????????????????????????? ?????????????? ???????????????????

    4. 4 ???-Liz Claiborne (1) 1929?3?31????Brussels, Belgium 1950????Harper’s Bazaar?????Jacques Heim?????????????????????????????? 1950-1955?,?????????,?:??????????…? 1955-1960?,?Dan Keller??????? 1960-1975?12?,????????????

    5. 5 ???-Liz Claiborne (2) 1976?1?19 ?,??Liz Claiborne Incorporation,???CEO 1989?,???????????,??????,????????? 1990?,Liz Claiborne???????National Business Hall of Fame 1991?,????????? 2007?????

    6. 6 Liz Claiborne Inc. ???? (1) Liz Claiborne ????????????? ??????????? 1976?1?19?,??????????:Liz Claiborne(???),Art Ortenberg(????????),Leonard Boxer(????)?Jerome Chazen(????? )????????,?????Liz Claiborne Inc.

    7. 7 Liz Claiborne Inc. ???? (2) ??????????????,?1981??1986??,Liz Claiborne??????? :???????????? 1986 ?,???????$12 ??,?????????500??? 1989?Liz Claiborne??,?????????????????

    8. 8 ???? (1-1) Q 1: What factors led to the success of Liz Claiborne, Inc.? ??????Liz Claiborne Inc.????

    9. 9 ???? (1-2) Ans: ?????????????????80??????,?????? ??????????,???,?????????????,???????????? ??????????????,???????,???????????????????????,?????????

    10. 10 ???? (1-3) Liz Claiborne??????????????????????,??????????? Liz Claiborne?????????,?????????????? ???????????????????????,?????????????,???????????????? ?

    11. 11 ???? (2-1) Q2: What change did the company make to its strategy over time? Why? ??????????????????

    12. 12 ???? (2-2) Ans:

    13. 13 ???? (2-3)

    14. 14 ???? (2-4) Liz Claiborne 2007?7??,????????1,400???,???????13%,???????????????????????????: 1. ????16?????????,??????,?????????????? 2. ????????,????????????????????? 3. ?????????????????????,???????????,???”??????(Lifestyle Brand)”????,?????4??????????(Li & Fung Ltd.)

    15. 15 ???? http://www.taiwan-garment.org.tw/wel_tw/aboutus/fashion/fashiondetail.asp?newsid=22 http://tw.news.yahoo.com/article/url/d/a/061204/54/7jsv.html http://www.taiwanpage.com.tw/new_view.cfm?id=12349 http://www.bookrags.com/biography/liz-claiborne/ Wikipedia Liz Claiborne Inc.

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