110 likes | 221 Views
Maximising public confidence in Health Information 9 March 2004. Current climate. Information society Lifelong learning Choice Shared decision-making Public Health Self-care, expert patients Diversity Post- Bristol Inquiry Improving the patient experience. Background: CHIQ.
E N D
Maximising public confidence in Health Information 9 March 2004
Current climate • Information society • Lifelong learning • Choice • Shared decision-making • Public Health • Self-care, expert patients • Diversity • Post- Bristol Inquiry • Improving the patient experience
Background: CHIQ • ‘an expert resource’ • ‘accrediting patient and public information’ • ‘to achieve a greater impact on public information on health’ • ‘a clearing house for NHS and others’
Producing health information • If it is to be relevant: • involve members of the target audience • If it is to be accurate: • involve experts in the subject area • If it is to be clear: • involve an appropriately experienced/ qualified health communicator
Clarity Accuracy March 2004 Awarded by CHIQ Relevance
Kitemarking in practice 1 3 • Leaflets • Websites • Videos • Broadcast materials • Other 5 2 4
s Partners in networking
Maximising public confidence in Health Information