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Learn how the tobacco industry targets youth with flavored cigarettes and misleading branding, risking addiction and health consequences. Understand the dangers of smoking even occasionally, and the risks associated with alternatives like smokeless tobacco.
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Tobacco and youth In New Brunswick, 14.1% of grade 6 to 12 students say they have smoked more than once.
Tobacco and youth The tobacco industry must “replace” the smokers who die from smoking or manage to quit.
To attract new young smokers, the industry markets cigarettes with different flavours (e.g. mint, strawberry, orange) to hide the bad taste of tobacco. Tobacco and youth
The industry also offers “light” and “mild” cigarettes. But be careful! A brand of light cigarettes can contain a higher level of nicotine or tar than another brand of regular cigarettes! Tobacco and youth
So-called “smoke-free” tobacco is not “danger-free”.Plug or chewing tobacco also creates nicotine addiction and poses health risks. Tobacco and youth
Tobacco and youth • Cigarette smoke is dangerous! • Even a little just once in a while is too much!