CONSUMPTION OF ADVANCED INTERNET SERVICES IN URBAN AREAS: A CASE STUDY OF MADRID

1. IGU Canterbury Meeting Urban Geography Commission Emerging Urban Transformations Canterbury Christ Church University  August 14-20, 2011 CONSUMPTION OF ADVANCED INTERNET SERVICES IN URBAN AREAS: A CASE STUDY OF MADRID Rubén Camilo Lois González Francisco José ArmasQuintá José Carlos MacíaArce Research Group Territorial Analysis (ANTE) University of Santiago de Compostela (Spain)

2. INTRODUCTION With Internet, the classic concept of physical territory and distance has been replaced by the instantaneous transmission of information In this context, ICT has led global cities to concentrate a large percentage of the wealth and power Enterprises find in this new Net a new way to promote their products 

3. OBJECTIVES The City of Madrid has consolidated itself as a major European urban reference. The use of these advanced Internet services by citizens and business is not equally distributed throughout the urban spaces. Contrasts between central cities and their immediate periphery

4. MADRID, METROPOLITAN AREA

5. SOME DATES

6. MADRID, METROPOLITAN AREA

7. METHODOLOGICAL NOTES Data from the National Institute of Statistics and the Statistical Institute of the Community of Madrid We used the NUTS4 regional division of the European Statistics Office.  Two indices have been developed IPi measures the propensity of the population to use the Internet  ASi, measures the intensity in the use of advanced Internet services

8. ADVANCED INTERNET USERS Internet access in Spain draws up the rear in Europe, less than 60% of the population (2009) In our opinion Spain has two types of digital divide, a digital divide in access and a digital divide in Internet services The digital divide in access separates those citizens who are  and those who are not Internet users The digital divide n Internet services separates basic users of advanced users

9. ADVANCED INTERNET USERS IN MADRID We found substantial differences in the number of Internet users in Madrid The smaller municipalities of less than 100,000 inhabitants show the highest values for Internet users This indicator is directly related to per capita income, the population's level of education and the proportion of the population employed in the service sector

10. ADVANCED INTERNET USERS IN MADRID Basic services on the Internet, most people use them regardless of where they live, income, etc. In the consumption of advanced Internet services, regional differences were found Internet users living in smaller urban areas, corresponding to the northern and western metropolitan areas have much greater use of advanced network services

11. CONSUMPTION OF ADVANCED INTERNET SERVICES IN MADRID

12. TENDENCY INTERNET USE IN MADRID

13. INTENSITY OF USE OF ADVANCED INTERNET SERVICES IN MADRID

14. ADVANCED INTERNET SERVICES IN THE ENTERPRISE SECTOR Almost all have computers and broadband Internet connections The highest values were registered in the companies in northern and western metropolitan areas; the lowest were in the southern and eastern These differences were also detected in terms of company size and sector, with higher values being in large companies and the service sector

15. ENTERPRISES WITH WEBPAGE Source: Own elaboration from Institute of Statistics of the Community of Madrid, 2010

16. COMPANIES THAT SELL ON INTERNET Source: Own elaboration from Institute of Statistics of the Community of Madrid, 2010

17. E-COMMERCE SALES OVER TOTAL SALES Source: Own elaboration from Institute of Statistics of the Community of Madrid, 2010

18. CONCLUSIONS Considerable spatial differentiation in the use of advanced Internet services The northern and western metropolitan areas register a higher proportion of network users and more users make use of advanced Internet services These regions have the highest per capita incomes in the metropolitan area, as well as a higher level of education In the enterprise sector the same trend is repeated