1 / 7

Improving our performance through communications and PR Steve Murphy

Improving our performance through communications and PR Steve Murphy. Where we are. Third largest RSL in Hampshire Diverse local demographics Leading top 5 SE RSL alliance Strong balance sheet to deliver growth Neighbourhood focus Extended care and support services.

eurydice-charis
Download Presentation

Improving our performance through communications and PR Steve Murphy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Improving our performance through communications and PR Steve Murphy

  2. Where we are Third largest RSL in Hampshire Diverse local demographics Leading top 5 SE RSL alliance Strong balance sheet to deliver growth Neighbourhood focus Extended care and support services

  3. Where we want to be • Extend operational area to Reading area. • Improve to become best known local RSL • Deliver 800 new homes a year • Improve customer satisfaction for Hart residents • Improve rent collection and reduce arrears

  4. How we get there • Boost council opinion of us as partner of choice • Repackage ‘extra’ services to improve satisfaction • Launch customer loyalty incentive scheme to cut arrears • Refresh media messages around performance • Provide networking platforms for development team

  5. Tactics • Quarterly stakeholder newsletter • Extend invite list at scheme openings/stock tours • Regular development social events • Testimonials – for business and resident markets • Reader offers in newsletter to boost readership • Consider Sentinel mascot to support PR initiatives • Increase output in trade press (and award entries)

  6. How long will it take? • Changing opinions takes time • Three year and one year campaigns • Quarterly review panel for each campaign • Management buy-in will speed things up

  7. Measuring our achievements • Take-up for customer reward scheme • Increased numbers of involved residents • Reduced arrears • Web-based leads generated for development/Sappling • Increased satisfaction with newsletter • Increased positive media coverage • Invitations to become preferred partners

More Related