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COMMUNICATIONS & PR

COMMUNICATIONS & PR. KELLY STEWART ACTIVITY THAT HAS ACHIEVED SOME GREAT OUTCOMES FOR THE DESTINATION…. Dedicated PR Focus on changing perceptions of Rotorua Increased Famils targeting opinion leaders. DEDICATED COMMUNICATIONS & PUBLIC RELATIONS STRATEGY

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COMMUNICATIONS & PR

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  1. COMMUNICATIONS & PR • KELLY STEWART • ACTIVITY THAT HAS ACHIEVED SOME GREAT OUTCOMES FOR THE DESTINATION…. • Dedicated PR Focus on changing perceptions of Rotorua • Increased Famils targeting opinion leaders

  2. DEDICATED COMMUNICATIONS & PUBLIC RELATIONS STRATEGY • Publicity schedule of news releases (positive stories) targeting Auckland’s culture trendsetters • Womans Weekly • Food News • Juice TV • Destinations • NZ Herald - Viva • Sunday Star Times • Thread.co.nz • Life & Leisure Magazine • Cuisine • Metro Magazine

  3. TARGETED DRM MEDIA RELEASES August 2011 to March 2012 • Driving key market messages and activity related to the destination • Launch of #1 Queen • Taste Rotorua • ASTW event • Locals Week • Jet Services • SATW • Weddings in Rotorua • Entertainment in Rotorua • Valentines Day / Romance • Trout Fishing • Chinese Domestic Campaign • Government Gardens Heritage • Oscar winner (Bret Mc Kenzie) • Mountain Biking • Events

  4. MEDIA RELEASE – RESULT HIGHLIGHTS • rotoruaNZ.com/media/results • Total value of media coverage as a result of PR is approximately $500k in EAV • Media results are now posted live online • TASTE ROTORUA HIGHLIGHTS • Breakfast TV interview – Mokoia Restaurant cooking with indigenous herbs http://tvnz.co.nz/breakfast-news/recipe-avocado-and-kawakawa-ice-cream-4711235/video • Wedding Week – Breakfast interview with Peter Duncan • http://tvnz.co.nz/breakfast-news/recipe-avocado-and-kawakawa-ice-cream-4711235/video

  5. AUCKLAND INFLUENCER FAMILS • FOCUSSED ON THE INFLUENTIAL • AND FOLLOWED • More FM host & MTV presenter Amber Peebles • Target presenter Brooke Howard-Smith • World Designer Denise L’Estrange Corbet • Canvas columnist Pebbles Hooper • NZ Women’s Weekly • NZ Herald Blogger • Metro Magazine • NZ Herald Travel • Destination NZ • Thread.co.nz • http://www.thread.co.nz/news/6133/15/Rotorua-roadtrip

  6. AUCKLAND INFLUENCER FAMILS • Wow, wow, wow! • What an amazingly stunning weekend way!! We • had the best time. It completely swept us off • our feet. Thank you so so much. Brooke and I • have gushed about it on twitter, facebook and I • did again on the Radio :) I’m still going on about • it and I've got two guests visiting NZ soon.. • hence wanting to bring them down and show • Rotorua off as much as possible. • (MoreFM Host & MTV Presenter Amber Peebles • & Target Presenter Brooke-Howard-Smith)

  7. TASTE ROTORUA – HIGHLIGHTS • Abbe Vaughan – Mindfood Magazine • Thanks I really enjoyed it and I thought the event was great. Food excellent and a great feeling for Rotorua. Goodie bag was also fantastic. Trudi and Mark Nelson - Fresh in the Kitchen broadcasters • We were very impressed. The food was fabulous, the venue impressive and I learnt heaps more about Rotorua, despite a visit last year. I look forward to going back. Tamara Rubanowski - FMCG Magazine • It was a great event, well done and thanks again! Julia Le Clerc - Next Magazine • Stimulating event presentation, I have always loved Rotorua and amm happythe word is out now about the food experience • Cynthia Daley – Food and Beverage Today • The event was great and the food quite good. Never tried koura or poached eel. Can’t wait to spread the news.

  8. COMMUNICATIONS & PR • AREAS WE ACCEPT WE NEED TO IMPROVE AND DO BETTER…. • Be better engaged with you. Come and see us, update us on new product • and developments, provide us with new imagery and stories. We want to • understand the type of information you need from us and how often. • Establishing closer working relationships • with the likes of media teams and others, • such as Tourism New Zealand and key travel • trade.

  9. COMMUNICATIONS & PR • UPCOMING ACTIVITY ON THE ROAD AHEAD… • April - continued focus on Rotorua being the mecca of New Zealand’s mountain-biking experience, as well as PR surrounding the 3+2 Love Rotorua Campaign. • May - PR features and promotions regarding A-List mountain-bike endorsers and the Trail Notes mountain biking movie release. • June – Return to a focus on cuisine and Rotorua’s winter getaway secrets as well as profiling game bird entrants in the Wild Food Competition.

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