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Marketing yourself as a researcher

Learn how to develop your online presence, use online tools and resources, and leverage social media and blogging to enhance your professional networking and increase the visibility of your research.

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Marketing yourself as a researcher

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  1. Marketing yourself as a researcher

  2. Topics • Developing your Online Presence • Online tools and resources • Websites ( ask Tony ) • Social Media (Twitter, Linkedin, Facebook, Instagram) • Blogging

  3. Research benefits from an Online Presence • Boost your professional profile • Enhance professional networking • Circulate information about professional opportunities, collaboration and upcoming events • Lack of an online presence can limit a researcher's visibility (not appearing in Google searches) • Advertise your thoughts and scientific opinions • Share journal articles • Post updates from conferences • Stay up to date with latest research and conversations about your topic • Reach your audience • Join online communities / attend virtually • Bridge the gap between researchers and the general public

  4. Social Media allows you to; • Promote your research and increase its visibility • Communicate directly and quickly with others who have an interest in your research • Develop new relationships and build networks • Reach new audiences, both within and outside academia • Seek and give advice and feedback • Generate ideas • Share information and links (e.g. journal articles and news items) • Keep up-to-date with the latest news and developments • Follow and contribute to discussions on events (e.g. conferences that you can't get to in person)

  5. Social Media • Choose the channels that are right for you -LinkedIn -Twitter -Facebook -Instagram • Keep your personal channels separate • It is ok to be a bit more casual but always be professional • Grammar and spelling • Engage, comment, share, network and use hashtags

  6. Twitter • Fast, communicate in real time • Follow influencers in your field of research • Get to know hashtags • Used at conferences / engage and contribute virtually • Hashtags relevant to research eg #phdchat • Following a hashtag is like listening in on a conversation, be part of the conversation, knows what’s happening, engage with fellow researchers, share your knowledge • Use relevant hashtags in your posts to engage and increase reach

  7. Blogging • Blog posts are long form, long-term projects, need commitment to raise profile - similar to writing an article in a magazine every week. • Blogs require greater initial time investments—crafting and editing posts can take hours • Blog content can be widely disseminated • Enhance your visibility online, appear in Google searches • You can also follow blogs from fellow researchers • Blogging platforms • Wordpress (most popular), wix, tumblr, weebly

  8. TU Dublin Social Media • Take advantage of official TU Dublin existing social media channels LinkedIn >128k followers Facebook >58k followers Twitter >18k followers • #MyTUDublin #TUDublin • Tag us • TU Dublin Marketing & Communications: Deirdre.scully@dit.ie & linda.Donegan@dit.ie

  9. University affiliation • Consistency in author affiliation is really important for our metrics! • Colleagues and students who author or co-author a publication should use “Technological University Dublin” in full as their author affiliation. • For presentations please use the full title or TU Dublin • Please never use a 3-letter acronym! • The TU Dublin logo can be downloaded from the staff intranet - go to A-Z and select ‘L’ for logo! https://www.dit.ie/intranet/publicaffairs/logo/

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