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Utilizing Technology to Effectively Communicate with a Variety of Audiences

Utilizing Technology to Effectively Communicate with a Variety of Audiences. Luke Reese, Associate Professor Biosystems and Agricultural Engineering www.msu.edu/~reesel reesel@msu.edu 517-353-3258. Context - Presentation. What makes a presentation (good or bad)?.

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Utilizing Technology to Effectively Communicate with a Variety of Audiences

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  1. Utilizing Technology to Effectively Communicate with a Variety of Audiences Luke Reese, Associate Professor Biosystems and Agricultural Engineering www.msu.edu/~reesel reesel@msu.edu 517-353-3258

  2. Context - Presentation

  3. What makes a presentation (good or bad)?

  4. Questions to ask - Yourself • How long is your presentation? • Which media type will you be using? • What is the room configuration? • What is the audience size? • When do you need the visuals completed? • When did you plan to get started?

  5. Questions to ask - Audience • What is the average age of the audience? • What is the male/female ratio of the audience? • What is the level of expertise of the audience?

  6. Questions to ask - Objective • What is the objective of the presentation? • What feeling or emotion do you want the audience to have?

  7. Presentation Objective • To sell, promote or endorse • To persuade, convince or influence • To motivate, excite or entertain • To discuss, participate or share • To teach, inform or enlighten • To analyze, review or account

  8. Scripting • Do your conclusion first • Establishes a target • Write the storyline before visuals

  9. Scripting Common Mistakes • No script • Toooooooo long • Drifts from original objective • Misses or ignores target audience • Lacks a balance of words and graphics

  10. Visuals

  11. Color Affects • Mood • Interest • Motivation • Comprehension

  12. Five Uses of Color • Emphasize • Differentiate • Define the order of items • Group objects or concepts • Trigger emotions and associations

  13. Color Psychology • Black - Profit, Gain (in business) • Red – Loss, Fear, Danger, Stop, Error • Green - Go, Ready, Growth, Money • Blue - Cool, Calm, Serene, Trusting

  14. Black Background • Direct • Stubborn • Extinct • Forceful • Final

  15. Red Background • Desire • Passion • Power • Competition • Persuasion

  16. Purple Background • Enchantment • Immaturity • Insecurity • Fantasy • Unimportant

  17. Gray Background • Neutrality • Reservation • Concealment • Avoidance • Non-commitment

  18. Blue Background • Conservatism • Relaxation • Security • Loyalty • Fulfillment

  19. Green Background • Intelligence • Suggestion • Development • Hopefulness • Expansiveness

  20. CAPS • MORE THAN SEVEN CONSECUTIVE UPPPER CASE WORDS WILL FORCE THE AUDIENCE TO READ AGAIN.

  21. CAPS • More than seven consecutive uppper case words will force the audience to read again. Note: Did you notice the misspelling in that last slide?

  22. Initial Caps • Use for Title Charts • Use for Short Key Phrases • Be Aware of which Words are Chosen to Capitalize • Pronouns, Adjectives and Long Verbs are Problems

  23. First Caps • Follows the natural pattern of a sentence • Easier to maintain a consistent look • Easier for the audience to read • Pronouns, adjectives, etc. are not problems

  24. Lettering Style Tips • Limit the number of fonts • Use no more than two typefaces • Use italics and bold sparingly • AVOID ALL UPPER CASE • Use First Caps instead of Initial Caps • Limit center justification / centering

  25. Bullets Checklist • Present one concept per chart • Keep sentences short and concise • Use parallel structure • Observe these maximum limits • Seven lines per chart • Seven words per line

  26. Design Principles • Contrast • Repetition • Alignment • Proximity

  27. Important Considerations • Paste Board - Ruler and guidelines (on) • Slide Master • Parallel structure • CRAP model

  28. Print Scrn / Print Screen • Press Print Scrn or Print Screen key • Screen to Clipboard • Paste • Picture Toolbar • Crop

  29. WWW images • Web browser • Cursor over image • Right mouse click • Save Image As… (Netscape) • Save Picture As… (Internet Explorer) • Format • .jpg (photo) • .gif (line art) • Powerpoint • Insert Menu • Picture • From File

  30. Selection (Windows) • Series • Select first or last (left mouse button) • Move cursor to opposite end • Hold “Shift Key” • Select last or first (left mouse button) • Random • Select first item (left mouse button) • Hold “Ctrl Key” • Continue to select (left mouse button)

  31. Self-play Slide Show • Rehearse Timings • Good for practice • Save for auto-play • Record Narration • .wav file per slide • Timings are recorded • Good for kiosk • Must use audio editing software or re-record entire set for errors • Adobe Presenter

  32. Blank Slide – Projector Off • Normal / Slide view • Right mouse click on slide • White or Black background • Omit background objects • Apply • Slide Sorter view • Duplicate • Move to end • Slide Show • “b” key

  33. Slide Examples The bad and the ugly

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