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Marketing on a Shoestring

Marketing on a Shoestring. Sally Glick-Chief Marketing Officer Sobel & Co. Today’s Agenda. Define “shoestring” marketing Categorize shoestring tactics Share some real world best practices. Define “Shoestring” Marketing. Activities with little hard costs attached

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Marketing on a Shoestring

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  1. Marketing on a Shoestring Sally Glick-Chief Marketing Officer Sobel & Co.

  2. Today’s Agenda • Define “shoestring” marketing • Categorize shoestring tactics • Share some real world best practices

  3. Define “Shoestring” Marketing • Activities with little hard costs attached • Tactics that require an investment of time • Initiatives selected for their potential ROI • Spend your time/dollars where they will do the most good

  4. Marketing Tactics on a Budget • Seminars and Public Speaking • Public Relations • Web sites/blogs • E-mail alerts/newsletters • Trade shows • Networking

  5. Seminars and Public Speaking • Demonstrates expertise • Encourages face time • Allows for strategic alliances • Team up with a law firm or CPA firm • Spreads your reputation to new markets • Lorman Educational Programs • Chambers of Commerce

  6. Public Relations • Being quoted has no direct costs • Demonstrates credibility (third party objectivity) • Conduct a survey • Utilize press releases and pitches • Establishes you as a resource • NIBIZ • Published articles can be reprinted • Commerce Magazine

  7. Web sites and Blogs • Interactive • Informative • Sticky-ness • Engaging • Valuable

  8. E-alerts and Newsletters • Enables the delivery of timely information • Has no print or postage costs • Builds name awareness • Requires attention and determination • Customer specific • Just for vendors

  9. Trade Shows • Targeted, appropriate audience • Wrong audience – or right? • Personal connections • Who is at the booth? • A platform to distribute information • Demonstrations • Speaking opportunities at sessions • Collect cards for follow up • Who is making time?

  10. Networking • Show your interest • Make strong connections • How do you follow up? • Help others • Are you a resource? • Establish reputation for excellence • Join targeted groups • CIANJ • Chamber of Commerce • NRBP

  11. Contact Me! Sally Glick, Chief Marketing Officer Sobel & Co. 293 Eisenhower Parkway Livingston, NJ 07039 973-994-9494 www.sobel-cpa.com Sally.glick@sobel-cpa.com

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