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DO WILDLIFE GARDENING PROGRAMS SPROUT? Investigating how program features influence program success . Amy Shaw - PhD Candidate & Dr Kelly Miller School of Life and Environmental Sciences Deakin University, Austr alia. WHY IS THIS IMPORTANT?.
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DO WILDLIFE GARDENING PROGRAMS SPROUT? Investigating how program features influence program success Amy Shaw - PhD Candidate & Dr Kelly Miller School of Life and Environmental Sciences Deakin University, Australia
WHY IS THIS IMPORTANT? • World becoming increasingly urbanised - approximately 50% currently living in urban areas • Urban landscapes in Australia are changing – less private open space • Fragments and reduces native vegetation, and typically results in dramatic losses of indigenous species
WHAT DO PROGRAMS NEED TO BE ACHIEVING? • Need to be successful in attracting native wildlife to yards • Should be educating their members on biodiversity and native gardening practices • Should have the capacity to recruit unengaged members of the community
WHAT IS BEING RESEARCHED? • This study aims to fill the gap by investigating which program features impact upon the success of these programs in terms of; - Reported success in attracting native wildlife, including the degree to which the garden can ensure non native species are not attracted - Success in educating members about biodiversity - Success in recruiting participants that were not already engaging in wildlife gardening, or planning to do so and thereby creating some guiding ‘best practice’ principles for wildlife gardening programs.
HOW? • Wildlife gardening program member surveys - online (n=261, 12%) • Face-to-face interviews with wildlife gardeners (n=10) • Program features examined were; site assessments, indigenous plants or vouchers, welcome packs, and newsletters.
SUCCESS IN ATTRACTING WILDLIFE • 67% of respondents indicated that native wildlife had been attracted to their yard • No program features were found to influence the likelihood of participants reporting the attraction of native wildlife
IMPLICATIONS • From a program development point of view, it is concerning that no program features were found to influence the attraction of native wildlife • Raises the question of whether or not wildlife gardening programs should invest the funds and human resources required to implement interactive features if they do not equate to greater biodiversity outcomes
IMPLICATIONS • Why did site assessments show no benefit to attracting native wildlife? • Individuals involved in wildlife gardening programs undertake their own research into ecologically sound habitat development • - Self reporting has blurred the results, for example it is possible that the level of wildlife in one’s yard has not changed, and that participation has merely enhanced their observation of their garden
SUCCESS IN EDUCATING PARTICPANTS • 75% indicated knowledge of biodiversity increased through program participation • Site assessments, indigenous plants or vouchers, and newsletters were found to increase reported biodiversity knowledge increases • No significant relationship was found between increases in self reported biodiversity knowledge and success in attracting wildlife
IMPLICATIONS • This seems to negate our assertion that programs need to be educating participants about biodiversity to ensure that biodiversity is contributed to positively • “I really feel that the program together with associated workshops etc have really made it possible to regenerate our block of land in a logical and successful way. I feel I have so many avenues to turn to for advice. I don't think it would be possible to achieve this alone.”
SUCCESS RECRUITING UNENGAGED PARTICPANTS • The provision of site assessments and indigenous plants or vouchers were features found to increase the chances of previously unengaged participants joining • These are money saving and time saving features
STREETSCAPING • Getting a street involved in planting indigenous plants to help a local species • 22% of the street participated • No formal follow up but anecdotal reports indicate the project was successful in attracting the bird • Uses social marketing principles
SUGGESTIONS FOR PROGRAMS AND FUTURE RESEARCH • Need research on how social media can contribute to engagement Best Practice: • Streetscaping initiatives • Interactive citizen science • Site assessments • Indigenous plants or vouchers • Newsletters